PriceRunner, a popular comparison shopping site in Europe and a division of ValueClick, Inc., Tuesday announced its launch in the United States.

Billed as one of the most successful comparison shopping sites in Europe, PriceRunner went live in the U.S. during the second quarter of 2005, offering consumers "a broad range of products from online and offline retailers throughout the country," according to a written statement released by the company. Some of the categories PriceRunner covers are 'Clothing & Accessories,' 'Cameras & Camcorders,' 'Computers,' 'Home Appliances,' 'Home Entertainment' and 'Kids & Family.'

"Unlike other comparison shopping sites, PriceRunner puts the consumer first by presenting the broadest comparison of product prices — from both online and offline retailers — and by always listing the lowest priced retailer first. PriceRunner's consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position," the statement says.

"To maintain the timeliness and accuracy of its offline prices - which often are lower than many prices found online - the Company employs a team of actual 'Price Runners' who go into major stores across the country as shoppers, gathering up-to-date, accurate pricing information," it continues.

In addition, PriceRunner provides shoppers with a "wealth of product specifications and reviews, both from professionals as well as from everyday consumers like them." PriceRunner will also allow customers to review the retail store's performance, and a yellow 'caution sign' will mark a deficient retailer to alert future consumers to any pitfalls.

"As the most consumer-friendly comparison shopping engine, PriceRunner enables shoppers to easily research and compare products and prices, online and offline, in order to make informed decisions," said U.S. General Manager of PriceRunner, Martin Andersen. "We are excited to now provide U.S. shoppers with the same 'one-stop' shopping comparison site experience that has made us the choice of savvy consumers in Europe."

For more information, visit http://www.pricerunner.com