Online sales figures for the holiday season are already trickling in, and are still showing double-digit gains.
On Wednesday, MasterCard Advisors' SpendingPulse, a macro-economic report tracking retail sales on a national basis, reported that e-commerce posted 30-percent growth on Black Friday, thus providing a strong start to the holiday season. On Nov. 26, online sales increased 40 percent, the report states. Dec. 4 was the first of many record breaking days to come, followed by Dec. 11, 12 and 13, the latter posting the largest single daily volume. The season for the e-commerce category ended with 22.4 percent growth from the corresponding period a year earlier, SpendingPulse noted.
In other sales news, from Nov. 1 to Dec. 21, American consumers spent more than $26 billion on retail items online, a gain of 19 percent over the same period last year, comScore Networks reports. The report attributes that gain in part to free shipping offers and holiday discounts, according to a Shop.org news brief. However, while ComScore hadn't issued a forecast, Jupiter Research and Forrester Research had projected growth of 20 percent and 21 percent, respectively.
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