Insider Secrets to Driving Online Video Traffic By Troy Dreier
April 21, 2008
You want traffic for your videos? We'll get you traffic. We spoke to a search engine optimization expert to learn five tips he uses to get videos premium Google placement in minutes.
Front Page Google Results? No Problem As the co-founder of Traffic Geyser, Michael Koenigs knows how to get videos noticed. His specialty is getting his clients, who typically work in direct marketing, front page results in Google for their search terms.
"I consider Traffic Geyser to be a marketing/publishing platform," Koenigs said. He's created a system that submits a video to over 30 free video hosting services, a dozen social bookmarking sites, a handful of blogs, and several podcast directories, doing all that in less than five minutes.
"The bottom line is this: If you submit a video to as many places as we do, your video listing gets scraped by Google in minutes," Koenigs said. "It's very common for your video listing to show up in Google in one of the services, if not more, in ten minutes."
Rather than protecting the tricks of his trade, Koenigs was happy to share them with us. Here are five audience-building tips from the search engine king, himself.
Keyword-Load Your Titles
Using the right keywords to describe your video is crucial, and Koenigs recommends using "long tail" keywords—or long, specific phrases—instead of general terms. If you're selling a product or service, use localized keywords. "People who search with generalities are tire-kickers and aren't buyers," Koenigs said. When they're ready to buy, they search with specific terms to find something in their area.
Think Like Your Customer
When writing a description of your video, don't sell to the customers and don't bully them. Instead, speak like a friend. Establish yourself as an authority and talk on a personal level.
Begin Your Description with a Full URL
Your description should start with your Web link, and that includes the "http://" since YouTube turns full URLs into links. Start with the URL so that a clickable link always shows beside your videos. Plus, this shows Google that high-traffic, high-authority sites are pointing to your site, which helps your search rankings.
Add a Bottom Third
Every video should have a banner across the bottom third of the screen from beginning to end, said Koenigs, which shows where you want people to click next. "If you make it clear what you want people to do, they'll do it," Koenigs added.
Don't Forget a Phone Number
If you want customers to get in touch with you, don't forget to give them your phone number. Koenigs uses Kall8, which offers 800 numbers for $4 per month; messages are stored as MP3s and sent to him. "Don't underestimate the power of a phone number," Koenigs said. This article by Troy Dreier originally appeared March 3, 2008 at WebVideoUniverse.com.
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