Click Forensics Adds Google Support

Using patent-pending analytics and live campaign data from the Click Fraud Network, Click Forensics identifies click fraud and poor quality traffic. The new FACTr capability provides advertisers with an automated way to submit evidence reports on suspect traffic electronically to search providers. Advertisers and search providers can use these reports to filter out sources of poor quality traffic before they affect campaigns, according to the company. Similar to a spam filter, Click Forensics delivers regular updates on new sites and sources perpetrating click fraud or those sending bad traffic to clients and members.

Infopia Adds Search and Reviews

The advanced search offering enhances the buying experience with intelligent search functions, such as refinements, fuzzy match and spell correction, and "Did you mean?" suggestions. The new product review capabilities enable shoppers to narrow product choices by pros or cons, evaluate "at a glance" summaries and look at reviews by previous customers "just like you."

"We asked for two improvements to enhance the buyer experience: improved site search and optimized checkout," Ali Masood, president of Action GPS, said in a statement. "Infopia has delivered on both in a manner exceeding our expectations, with ample time to test and deploy ahead of the holiday shopping season."

Jivox Updates Video Ad Service

Jivox combines a self-service video ad creation tool, proprietary targeting technology, reporting capabilities and an extensive network of premium local publishers to offer advertisers a complete service for local online video advertising. Jivox AdSlate 3.0 includes more comprehensive ad creation tools, expanded distribution methods, greater ease-of-use and improved behind-the-scenes targeting to help companies develop online video advertising campaigns, according to the company.

Key new features of Jivox AdSlate 3.0 include:

• Advanced Ad Creation: The new version provides more advanced editing capabilities while preserving the simplicity of earlier versions of the service. These include the following
  • Multiple text overlays on both video and billboard ad styles, multiple still images inside the video clip and multi-image billboard ads;
    
  • Higher-performance ad composition for distribution to a wider variety of Web sites and reduced loading time;
    
  • Video resizing capability to allow overlay text to be on a custom-color background ;
    
  • Timeline controls, with all still images, logos, audio and text arranged on a timeline.

• New Ad Distribution Methods: In addition to distribution of ads on Web sites that are part of the Jivox Publisher Network, Jivox has now added several ways by which advertisers can distribute their video ads. These services are available at no additional charge for advertisers who run a paid Web site campaign with Jivox
  • Local search campaigns, with video ad placements on Google Maps, YellowPages.com, GetFave and other local search directories. Local search placement enables ads to be found by users who are looking for the product or service and therefore have a high propensity for purchasing;
    
  • Viral campaign capabilities, with point-and-click uploading to video sharing sites like YouTube. Viral campaigns enable wide distribution of video ads and often will be viewed and embedded at various sites across the Web resulting in great exposure to the advertiser's products and services;
    
  • Embedding of video ads on customer's own Web site. This capability enables advertisers to embed video ads on the Web site so users to their site can learn about and see the product or service being offered.

• Greater Ease of Use: This includes a redesigned, simplified interface that streamlines the process of ad creation while providing advanced ad-creation capabilities, according to the company. For instance, there is now one-click preview for editing on a larger scale and then previewing of the ad in its actual size as well as more comprehensive tutorials and online help support.

• Improved Targeting, Optimization and Placement: There is now support for automatic tagging of video ads for use in contextual targeting. Additionally, there are improved campaign targeting algorithms resulting in higher click through rates, according to the company. Finally, the Jivox network has been expanded to include more than 600 local newspaper, television, radio and weather sites, enabling more precise local targeting.

One Jivox customer who is seeing results, the company said in a statement, is New Lifestyle Diet, an online service that enables customers to get weight loss advice, interact with a personal lifestyle coach and weight loss buddies and order healthy meals for home delivery. New Lifestyle Diet turned to Jivox to develop a cost-effective series of online video ads. The message and images in the video ads targeted New Lifestyle Diet's core group of potential customers, women aged 25-48, and communicated New Lifestyle Diet's approach to dieting in a fun and engaging way.

The ads were distributed to a geo-targeted audience in the Jivox Publisher Network, which reaches over 55 million unique visitors. Within a month of launching the video ads, New Lifestyle Diet began seeing an increase in Web site visits and a jump in new sign-ups, says Jivox.

"Jivox is incredibly easy to use and the company offered personalized support," said Hamilton Erridge, CEO of New Lifestyle Diet, said in a statement. "Jivox really worked with us to understand our advertising needs, our target audience and our key messages. Jivox has put our small company on a more level playing field with bigger competitors, helping us compete head-to-head with massive brands like Weight Watchers and Jenny Craig."

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