Premium Network, Inc. today launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site.
Premium Channels consists of 45 category specific audiences with over 100 million monthly US visitors to its sites, said Ken Margolis, chief executive officer of Premium Network, Inc.
"We have these 45 specific Web site channels under different categories, so for instance, we take baby Web sites or gaming sites and organize them under one unique URL, so you reach the target market of that niche under one portal," said Margolis.
At each channel, online marketers can view data aggregated by the company, now updated monthly but soon to be in real-time, on site traffic and demographics. For instance, at PremiumBabies.net, you can see the number of page views, unique visitors, as well as charts outlining gender, age, education, income and so on.
Now Serving Your Online Ads: Pick a Site, Channel or Target
Marketers select specific sites, channels or unique contextual targeting to meet their campaign objectives in categories including entertainment, business, mobile, social communities, casual and hardcore gaming, women, parenting, teens and more.
"We specialize in out-of-the-box promotions including sweepstakes and tournaments that create engaging opportunities allowing for data collection and sales that aren't typically available with the mass reach of traditional ad networks," said Margolis.
Premium Channels has strong relationships with various publishers throughout a variety of interest categories, and Margolis cites the following examples and stats:
- Adventure and Extreme Sports: Sportsyndicator.com, extreme sports and active adult sports enthusiasts, with over 100,000,000 monthly page views.
- Parenting: Parenthood.com, with over 1,000,000 monthly page views.
- Mobile Technology: Zedge.com, with over 10,000,000 registered users.
- Women's Interest: Davesgarden.com and Craftser.com.
- Entertainment: Oberon-Media and Iplay.com, with over 175,000,000 monthly page views.
In addition to serving ads, Margolis said the company's promotion department works with clients to create ways Web site viewers can interact with branding, for instance, by developing specialized games or sweepstakes. "We take a brand and integrate it on a Web site with engaging activities, so it's more than just a media buy," he said.
Margolis said advertisers also get the benefit of transparency from PremiumChannels.com. "Our slogan is bye-bye blind buying. Usually ad networks don't reveal the Web sites they advertise on, but we provide site lists and advertisers can pick and choose the sites that best suit their needs."
Finally, if you're wondering about costs, Margolis said the service is small-business friendely. "We do have a product for small business advertisers that spend from $50 to $500 per month," he said. "It is an automated system that allows small advertisers to fund and manage their own media."
For more information on the different types of ad networks and how they work, see our article "Ad Network Primer: Tips for Targeted Campaigns."
Michelle Megna is managing editor of ECommerce-Guide.com.
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