If you currently use Twitter to market your e-commerce site, you know that retweeting plays a big role in building your following. And up to now, the only way you could do that within Twitter itself was to manually cut and paste the info you wanted to resend, slap an RT in front of it and send it along.

Now for the first time, Twitter’s added a one-click way to retweet, and InternetNews.com takes a look at the controversy — yes, controversy — that’s ensued.

This week Twitter is rolling out a long-anticipated update to its profile pages -- despite the fact that it admits the addition will be "somewhat controversial."

The move aims to bring some clarity and order to the popular "retweet" feature that people use to pass along interesting items other people post to their followers.

Retweeting through Twitter's site is still a manual process, through which a user copies and pastes the tweet he's looking to pass on, adding the letters "RT." Of course, simplified one-click retweet features have spring up in many of the Twitter clients created by third-party developers, but the feature remained absent from Twitter's home page.

Then in August, Twitter announced plans to develop its own native version of the feature.

Understanding that, much like Facebook's checkered history of product launches and redesigns, tinkering with Twitter's functionality will invite a groundswell of protest, CEO Evan Williams took to his personal blog to address the issue late Tuesday.

"I'm making this post because I know the design of this feature will be somewhat controversial," Williams wrote.

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