Security breaches and malware attacks threaten everyone on the Internet, and e-tailers are no exception. But if you’re marketing your business on Facebook and other social networking sites, you also need to stay up-to-date on threats affecting those sites. Internetnews.com looks at how the most recent threat — of a rather seedy, adult nature — can suddenly appear on your Facebook page. And that won’t be good for business.

Security researchers have identified a new worm spreading across Facebook, luring people out to adult Web sites and automatically replicating itself across people's profile pages.

Like so much malware, the worm advertises itself as a product of the skin trade.

An image of a near-naked woman appears on a user's wall alongside all the other legitimate activities of that person's friends. Embedded in the image is a link, bracketed by the text: "Want 2 C Something Hot?" and "Click da' button, baby."

Clicking the button brings up a full-screen version of the image, and clicking again navigates the user to a pornographic Web site. When the user returns to his Facebook profile page, the image of the woman now appears on his wall, as well.

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