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E-tailers See 4 Percent Growth in Holiday Spending
By Kenneth Corbin

January 7, 2010


ComScore, an online metrics company, issues a report on e-commerce activity over the holiday season. Internetnews.com presents the details.


Online retailers turned in a solid performance to end the year, with spending during the holiday season up 4 percent from last year, according to a report released today by online metrics firm comScore.

In November and December, U.S. shoppers spent $29.1 billion online, a modest but hopeful uptick from last year's mark of $28 billion.

"The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," comScore Chairman Gian Fulgoni said in a statement.

This season also set a new record for the highest single-day sales total, with customers opening their wallets to the tune of $913 million on Tuesday, Dec. 15, which comScore dubbed "Green Tuesday," noting it was the first time a day had crossed the $900 million mark.

Read the complete holiday e-commerce story.

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