Biggest Online Sales Day Near, Hot Google Gift Searches
|» Web Analytics Primer: Five Basic Metrics Demystified|
|» Search Engine Optimization Tips: Going Beyond Keywords|
Cyber Monday and the Unnamed Day of Biggest Online SalesLeonard says though the terms Black Friday and Cyber Monday are well-known, a moniker has yet to be given to the biggest day of online sales. Last year, that day was not Cyber Monday, but Monday Dec. 10, according to Leonard, who cites the record-breaking day as seeing $881 million in sales, up 33 percent over the previous year's $666.9 million.
(Click for larger image.)
"As seen in the chart on the left, the number of days between the biggest online shopping day and Christmas Day has increased on average, with only six days starting in 2000 and over twice as many in 2007. This also reiterates the fact that consumers are doing their online shopping earlier as the years go by. The one instance where the number actually fell instead of rising was a rare case when, for the first time in seven years, the largest day of online sales came on a Wednesday in 2006."
The Past Presents the Future: Predicting Online's Biggest DayWith past data backing up the fact that online shopping is on the rise, when will online sales see its peak day in 2008? "Using what data we do have, this day has an 86 percent chance of both falling on a Monday, and having an increase in the number of days between itself and Christmas, says Leonard.
(Click for larger image.)
Google's Hot Products TrendsGoogle's Product Search team recently pored over millions of aggregated (and anonymous) search queries to put together some of the most popular products people are searching for this holiday season. You can see the season's most-wanted gifts in various categories such as "toys & games" and "specialty foods" at a special site Google created. For instance, here in order is the top 10 list for the most popular cold weather apparel searches: pea coat, north face jacket, sweater dress, sweater boots, leather jacket, Christmas sweater, ugly Christmas sweater, houndstooth coat, burton jacket and dog sweater. Says a Google spokesperson, "We found it quite interesting that both "christmas sweaters" and "ugly christmas sweaters" topped the list and wondered whether these are becoming really popular gifts or just fun outfits for a holiday-themed party." As for us, we're just wondering: sweater boots? Michelle Megna is managing editor of ECommerce-Guide.com.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
The Keys to Deliverability Success: Exclusive eSeminar featuring Forrester Research Live Event Date: June 20, 2013 @ 2:00 p.m. ET / 11:00 a.m. PT From marketing to IT, message deliverability affects every aspect of your business....
Webinar: Should You "Switch-Off" Your ACD? Hear Why CareFirst BCBS is Switching to a SIP-based Contact Center Event Date and Times: Wednesday May 29, 2 PM Eastern / 11 AM Pacific Wednesday...
Data Protection Made Simple Increasing demands placed on IT, along with tightening budgets has prompted IT leaders to seek out alternative technologies and improved methods of...
DDoS Mitigation: Best Practices for a Rapidly Changing Threat Landscape Given the extraordinary and rapid changes in the DDoS terrain, traditional DDoS mitigation tactics are no longer sufficient to protect an...