Biggest Online Sales Day Near, Hot Google Gift Searches
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Cyber Monday and the Unnamed Day of Biggest Online SalesLeonard says though the terms Black Friday and Cyber Monday are well-known, a moniker has yet to be given to the biggest day of online sales. Last year, that day was not Cyber Monday, but Monday Dec. 10, according to Leonard, who cites the record-breaking day as seeing $881 million in sales, up 33 percent over the previous year's $666.9 million.
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"As seen in the chart on the left, the number of days between the biggest online shopping day and Christmas Day has increased on average, with only six days starting in 2000 and over twice as many in 2007. This also reiterates the fact that consumers are doing their online shopping earlier as the years go by. The one instance where the number actually fell instead of rising was a rare case when, for the first time in seven years, the largest day of online sales came on a Wednesday in 2006."
The Past Presents the Future: Predicting Online's Biggest DayWith past data backing up the fact that online shopping is on the rise, when will online sales see its peak day in 2008? "Using what data we do have, this day has an 86 percent chance of both falling on a Monday, and having an increase in the number of days between itself and Christmas, says Leonard.
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Google's Hot Products TrendsGoogle's Product Search team recently pored over millions of aggregated (and anonymous) search queries to put together some of the most popular products people are searching for this holiday season. You can see the season's most-wanted gifts in various categories such as "toys & games" and "specialty foods" at a special site Google created. For instance, here in order is the top 10 list for the most popular cold weather apparel searches: pea coat, north face jacket, sweater dress, sweater boots, leather jacket, Christmas sweater, ugly Christmas sweater, houndstooth coat, burton jacket and dog sweater. Says a Google spokesperson, "We found it quite interesting that both "christmas sweaters" and "ugly christmas sweaters" topped the list and wondered whether these are becoming really popular gifts or just fun outfits for a holiday-themed party." As for us, we're just wondering: sweater boots? Michelle Megna is managing editor of ECommerce-Guide.com.
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