Market Your E-Biz: Build A Facebook Page

Social marketing can help you get the word out about your e-commerce shop. Vangie Beal takes you through the process of setting up a Business Page on Facebook.

The social networking site Facebook is used by more than 150,000,000 million people to share personal information with friends online. With those kinds of numbers, you knew it would be belong until businesses saw the potential. If you're looking to tap the marketing potential of Facebook, you can create free Facebook Business pages — leveraging Facebook business options can provide a new channel for you to interact with your customers.

At the same time these pages, called Public Profiles, can also help you acquire new customers as your Facebook fans spread the word about your business to their friends.

In this Facebook how-to guide we will walk through the steps to create your own Facebook Public Profile (also called a Fan page).

Getting Started: Get your Business on Facebook To get started, you need to visit the Facebook Advertising page. Here you will find tabs to access the following business options:

  • Advertising: Businesses use this tab to create advertisements that will run on Facebook pages
  • Pages: Businesses use Pages to create a presence on Facebook that will let others join your page as a fan
  • Connect: Facebook connect lets users seamlessly connect their Facebook account and information to your site
  • Facebook Share: Design a button for your site to make joining your Facebook Public profile easy for your customers

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