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How to Differentiate — and Sell — Popular Products
By Andrew Lock
December 15, 2009

It doesn’t matter what business you’re in or whether you conduct it online, offline or both. As Andrew Lock says, everything is marketing and marketing is everything. SmallBusinessComputing.com has Andrew’s latest tip-filled Web TV show of Help! My Business Sucks.

There are lots of methods to persuade people, but one you might not have considered is…fun! There’s a fascinating test in this episode, designed to get people to use the stairs rather than an escalator. I think you’ll be surprised at the result.

Our question for this episode revolves around a challenge that’s common to many businesses — how do you sell a product that lots of other businesses sell? In other words, how do you encourage customers to buy from YOU rather than your competitors? Listen up, you can apply the strategy I reveal to YOUR business.

Watch Andrew Lock’s marketing Web TV show

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