How do you market a product of service that's routinely misunderstood by your target customer? In his latest episode of Help! My Business Sucks! Andrew Lock shows you how to conquer that challenge. He also looks at how find a supplier and the wonders of scarcity marketing, plus more tips to help you "get more done and have more fun."
I've rented a lot of cars in a lot of cities in the last year or so, and let me tell you that the kiosks that are supposed to save you time and stress, are near useless as far as I'm concerned. I get so annoyed whenever I go to pickup a car because regardless of the company I'm using (Hertz, Alamo, Enterprise, Dollar, Budget) all of their kiosks suck. Invariably they're not working, out of order. Usually it happens when the lines for the counter are the longest. I think that's Murphy's contribution…
How do you promote a product or service that's commonly misunderstood by your audience? It's a challenge, but it's possible — just listen to the advice I give in this week's episode.
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