Microsoft exec says it's up to Yahoo to decide outcome of the buyout offer.
More articles by "ECommerce Guide Staff - Page 3"
As it faces down Microsoft's offer, Yahoo begins testing ads from Google to pressure Redmond into upping its bid.
Yahoo is playing hard to get, rebuffing the Microsoft bid yet again, but industry watchers wonder when, and if, a "white knight" will come to the rescue.
Yahoo kicks up its advertising reach a notch with new AMP service.
Search giant to offload division of recently acquired marketing firm.
Mobile phone ads can connect brands with consumers at any time of the day and within a specific location, if you make the right call on your strategy.
Yahoo unveiled new features to make Web search easier and more relevant to mobile phone users.
The popular video site announces analytics tools that can help online marketing campaigns.
Citigroup said it is likely Microsoft will raise its $31-per-share offer for Yahoo.
Have a few minutes? Set up shop with Zlio and make a few extra hundred bucks a month.
The auction giant trims staff, while quantifying the lay offs as "less than one percent globally."
eBay announced its own affiliate network and ends its partnership with Commission Junction's ValueClick.
Independent record labels are drumming up support for digital downloads by launching their own online music stores.
UPDATED: Will the two companies work out an amicable agreement?
Google plans new service that e-tailers can use to manage online ad sales.
Behind the scene machinations are in full swing as critical deadlines approach.
OnePlace, to be launched in the spring, bookmarks links, news feeds or search results on mobile phones.
The Microsoft CEO says its current bid for Yahoo is a reasonable offer.
EBay and MercExchange have settled a long-running patent lawsuit, ending a fight that prompted a landmark U.S. Supreme Court ruling.
comScore cites a 7 percent decline in advertisements viewed on the site during January.
Google has traditionally used AdSense for text-only advertising but said the video program extends its services.
Could media baron Rupert Murdoch have a Yahoo deal up his sleeve in effort to keep Microsoft at bay?
Yahoo's not ready to hang it up yet as it unveils a new service that works on mobile phones.
Report says Yahoo demands much more than Microsoft's initial $44.6 billion offer.
A major investor in Yahoo Inc. has met with Microsoft's Steve Ballmer to see if he would raise the $42 billion unsolicited offer for the company, according to reports.
Putting Mobile First: Best Practices of Mobile Technology Leaders Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the...
How to Use TCO to Build a Business Case for Unified Communications Historically, IT investments were made simply in the interest of increasing competitiveness and with little insight into the hard, fact-based...
The Heartbleed Bug: How To Protect Your Business with Symantec The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with...
McAfee Enhances Next Generation Firewall Threats aimed at corporate entities and enterprises are rapidly evolving, with targeted attacks becoming the norm and advanced persistent threats...