More articles by "James Maguire - Page 2"

eBay Tips: Choosing Auction Management Software
Handling heavy eBay sales volume requires some good tools. Here's a guide to choosing software for auction management, market analysis, and marketing.
Yahoo Storefront Design Tips - Part 2
Storeowners tweak the basic Yahoo template in countless ways — and their methods also work for other online stores. Here are some popular e-commerce redesign techniques.
Yahoo Storefront Design Tips - Part 1
Yahoo's default template works well for many merchants. But in today's competitive environment, plenty of Yahoo storeowners opt for a re-design. Here's what they do.
Selling Online Internationally (Or At Least in Canada)
If you only sell to the domestic market, you're missing a lucrative audience. Here's how some e-tailers are reaching customers outside the U.S.
Click Fraud: What Merchants Can Do
Who's clicking on your pay-per-click ad — a competitor, clickbot software, or a real customer? Here's a guide for online merchants who need to protect themselves from fraudulent clicks.
The "Mystery Shopping" Report
A survey of 100 online merchants reveals the latest trends in e-commerce, from shipping to merchandising to check-out procedures.
E-Commerce Site Design: Checkout Pages
Checkout pages are the very center of the e-commerce process. Do your checkout pages follow these key guidelines to maximum profitability?
Power Seller Profile: Kompolt Online Auction Agency
When a company like Intel or Home Depot calls this seller, they're not expecting to boost their bottom line. Instead, they're running a charity auction with the goal of increasing brand awareness.
E-Commerce Site Design: Category Pages
A site's category pages boost sales by helping shoppers find what they want. Here's a guide to building the well-designed category page.
Men, Women, and E-Commerce
A new study describes how men and women shop differently online - and how e-tailers can profit from this knowledge.
Affordable On-Site Search: An E-tailer's Guide
A good on-site search tool is a major sales driver. Here are tips on what to be aware of when shopping for an improved on-site search tool.
How to Hire a Good SEO Expert - Part 2
A group of SEO experts talks about the cost of hiring search engine optimization help, and what exactly an SEO firm will do for a business.
How to Hire a Good SEO Expert
A group of top experts provide tips on how merchants can find help with search engine optimization - and what to watch out for in the SEO industry.
Cutting Shipping Costs: An E-Tailer's Guide
As fuel prices skyrocket, shipping becomes ever more expensive for online merchants. Experts talk about controlling costs.
Merchant Secrets for Conversion - Part 2
New research reveals current strategies for boosting online sales, including the top ten conversion techniques, loyalty programs, post-sales tactics and more.
Merchant Secrets for Driving Conversion - Part 1
A new report details the many strategies that today's merchants are using to boost online sales.
eBay Seller Profile: BlueBerry Boutique
An eBay power seller talks about his strategies for success.
Starting Your Own E-Business, Pt 4: Marketing on a Shoestring
You've built your new online store, and now all you need is a large crowd of customers. We offer you a primer on attracting customers even if your advertising budget is almost non-existent. Also: P...
Holiday Prep: Getting Your Site Ready
It's not too early to prepare. Here are tips and strategies for maximizing your sales during the all-important holiday season which
Starting Your Own E-Business, Pt 3: Critical Components
Tips on selecting three critical components of your new online business: a merchant credit card account, a Web host, and an accounting package.
Starting Your Own E-Business, Pt 2: Choosing a Platform
Selecting which software you'll use to build your online store is a critical decision. Here's what you need to know, including questions to ask vendors and a survey of platforms.
Starting Your Own E-Business: Part 1 - The Plan
Before you build your online store, priority number one is creating a killer e-business plan.
Seniors and E-Commerce: Selling to the Older Shopper
Part II: While today's seniors are a lucrative market, the seniors of tomorrow - the older Boomers - offer a still bigger online market. Here are tips for reaching the aging Boomer online.
Seniors and E-Commerce: Selling to the Older Shopper
Part I: The stereotype of the older Internet user is far from flattering. But online merchants are wise to look beyond this stereotype.
Smart Marketing Helps Plus Size Retailer Grow
eBiz Profiles: A clothing e-tailer for plus-size women, Junonia works to create synergy between its catalog and online sales.

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