More articles by "Jennifer Schiff - Page 2"

Setting Up Shop: A Checklist for New E-tailers
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
Tags: Microsoft, IT, Yahoo, OS
Customer Service with a Virtual Smile
Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations.
Wiley Widgets Popular, But What About Profits?
While widgets continue to gain in popularity as a marketing tool, it's still too early to tell if they're making anyone money. Still, comScore is now trying to track their impact.
Rugs Direct Rolls Out Red Carpet for Bazaarvoice
Everyone knows customer reviews can boost sales, but how do you get started? Our case study shows what it can cost, how it's employed and what the benefits are, namely less returns, more profits a...
Selling to Silver Surfers
We provide seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers.
Profitable Product Pages
Sharper search means shoppers are skipping home pages and going directly to product pages. Is your site prepared for the change in traffic flow?
Package Perfect: Free Shipping Without Going Broke
Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? We outline the pros and cons.
How to Market to Teens: Keep It Real and Simple
Teens continue to spend money, but they aren't parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it.
EasyAsk's Search and Merchandising Boosts Bottom Line
Case Study: Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk.
Social Commerce: Trend or Fad?
If you haven't set up a MySpace page yet, don't worry. Analysts say social commerce isn't yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing.
Jumping on the Blog Bandwagon: Is It Worth the Effort?
Is the blogging honeymoon over or is it just the beginning of a beautiful relationship with your customers? We talked to three e-biz owners who agree that onsite blogs truly are excellent marketing...
Case Study: Baynote Strikes Positive Chord with Customers
Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising.
Does It Pay to Advertise on Vertical Search Engines?
Vertical search engines are still maturing, but they're becoming more popular and can be a wise investment for targeted campaigns.
Is Your Web Site Having a Mid-Life Crisis?
Why your e-commerce site may need an overhaul and the steps you should take if it does.
Navigating Sales Tax Laws
The last thing you need is an audit - here we outline how to figure out your sales tax requirements and provide resources for future reference.
Local Search Comes of Age
Targeted demographics and cool tools such as user reviews make local search the next big thing in marketing.
DIY SEO: Four Rules for High Rankings
Search engine optimization can be a complex task, but it doesn't have to be. Following these four easy tips can make all the difference in how you are ranked on search engines.
The Low-Down on Mash-Ups
Amalgamated applications are becoming more popular in the e-commerce world, and some are even helping businesses make money.
Tips and Tweaks to Tune-Up Your Site talks to two experts and a successful e-tailer about small and large changes you can – and should – make to your site to make it a frequent destination and increase o...
Turning a Hobby or Passion into a Business
With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love - whether it's collecting or creating - into a business. But should you?
Getting More Out of Your Web Site
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertisin...
How to Win the E-mail Marketing Campaign
Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results.
Buying and Selling Antiques Online
Watch out eBay and Sotheby's. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need ...
Thoughts for Food: Key Ingredients for Selling Food Online
Whether you have a successful retail or wholesale business and want to extend your brand or are starting from scratch, the Web can turn your small food business into a national or global operation,...
Finding the Right E-Commerce Business Partner
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure.

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