What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
More articles by "Jennifer Schiff - Page 2"
Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations.
While widgets continue to gain in popularity as a marketing tool, it's still too early to tell if they're making anyone money. Still, comScore is now trying to track their impact.
Everyone knows customer reviews can boost sales, but how do you get started? Our case study shows what it can cost, how it's employed and what the benefits are, namely less returns, more profits a...
We provide seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers.
Sharper search means shoppers are skipping home pages and going directly to product pages. Is your site prepared for the change in traffic flow?
Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? We outline the pros and cons.
Teens continue to spend money, but they aren't parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it.
Case Study: Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk.
If you haven't set up a MySpace page yet, don't worry. Analysts say social commerce isn't yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing.
Is the blogging honeymoon over or is it just the beginning of a beautiful relationship with your customers? We talked to three e-biz owners who agree that onsite blogs truly are excellent marketing...
Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising.
Vertical search engines are still maturing, but they're becoming more popular and can be a wise investment for targeted campaigns.
Why your e-commerce site may need an overhaul and the steps you should take if it does.
The last thing you need is an audit - here we outline how to figure out your sales tax requirements and provide resources for future reference.
Targeted demographics and cool tools such as user reviews make local search the next big thing in marketing.
Search engine optimization can be a complex task, but it doesn't have to be. Following these four easy tips can make all the difference in how you are ranked on search engines.
Amalgamated applications are becoming more popular in the e-commerce world, and some are even helping businesses make money.
Ecommerce-Guide.com talks to two experts and a successful e-tailer about small and large changes you can and should make to your site to make it a frequent destination and increase o...
With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love - whether it's collecting or creating - into a business. But should you?
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertisin...
Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results.
Watch out eBay and Sotheby's. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need ...
Whether you have a successful retail or wholesale business and want to extend your brand or are starting from scratch, the Web can turn your small food business into a national or global operation,...
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure.
Mobile Customer Care: It's More than Hype The customer / company relationships stand in the midst of the mobile revolution. The growing consumer adoption and use of mobile devices means...
How to Use TCO to Build a Business Case for Unified Communications Historically, IT investments were made simply in the interest of increasing competitiveness and with little insight into the hard, fact-based...
The Definitive Guide to Cloud Access Security Brokers For many enterprises, security and compliance concerns hamper adoption of cloud applications. Furthermore, cloud applications are accessible from...
Securing Access to Cloud and Mobile Apps in the Age of BYOD Extending Single sign-on (SSO) to cloud services and mobile apps is highly desirable. With SSO, users need only one username and password to gain...