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Article Published On 20-Mar-08
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
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Article Published On 26-Feb-08
Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations.
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Article Published On 07-Feb-08
While widgets continue to gain in popularity as a marketing tool, it's still too early to tell if they're making anyone money. Still, comScore is now trying to track their impact.
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Article Published On 31-Jan-08
Everyone knows customer reviews can boost sales, but how do you get started? Our case study shows what it can cost, how it's employed and what the benefits are, namely less returns, more profits a...
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Article Published On 14-Jan-08
We provide seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers.
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Article Published On 12-Nov-07
Sharper search means shoppers are skipping home pages and going directly to product pages. Is your site prepared for the change in traffic flow?
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Article Published On 29-Oct-07
Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? We outline the pros and cons.
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Article Published On 17-Sep-07
Teens continue to spend money, but they aren't parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it.
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Article Published On 20-Aug-07
Case Study: Rockler Woodworking and Hardware carves out higher conversion rates with optimized site search and merchandising from EasyAsk.
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Article Published On 30-Jul-07
If you haven't set up a MySpace page yet, don't worry. Analysts say social commerce isn't yet a dominant factor in boosting sales, but agree that it still plays a role in online marketing.
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Article Published On 16-Jul-07
Is the blogging honeymoon over or is it just the beginning of a beautiful relationship with your customers? We talked to three e-biz owners who agree that onsite blogs truly are excellent marketing...
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Article Published On 26-Jun-07
Dynamic content guidance system helps e-tailers increase conversion rates and boosts profits more effectively than online advertising.
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Article Published On 03-Apr-07
Vertical search engines are still maturing, but they're becoming more popular and can be a wise investment for targeted campaigns.
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Article Published On 19-Mar-07
Why your e-commerce site may need an overhaul and the steps you should take if it does.
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Article Published On 30-Jan-07
The last thing you need is an audit - here we outline how to figure out your sales tax requirements and provide resources for future reference.
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Article Published On 18-Dec-06
Targeted demographics and cool tools such as user reviews make local search the next big thing in marketing.
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Article Published On 11-Dec-06
Search engine optimization can be a complex task, but it doesn't have to be. Following these four easy tips can make all the difference in how you are ranked on search engines.
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Article Published On 14-Nov-06
Amalgamated applications are becoming more popular in the e-commerce world, and some are even helping businesses make money.
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Article Published On 04-Oct-06
Ecommerce-Guide.com talks to two experts and a successful e-tailer about small and large changes you can – and should – make to your site to make it a frequent destination and increase o...
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Article Published On 19-Jan-06
With e-commerce within the reach of just about everyone, it can be very tempting to turn something you love - whether it's collecting or creating - into a business. But should you?
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Article Published On 29-Nov-05
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertisin...
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Article Published On 24-Oct-05
Database programs like FileMaker Pro and Web-based services like Constant Contact make it easier than ever for small businesses to create e-mail campaigns that get results.
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Article Published On 18-Oct-05
Watch out eBay and Sotheby's. Two new sites are making it easier, more affordable, and safer than ever to buy and sell antiques (and collectibles) online. Plus tips from an expert on what you need ...
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Article Published On 08-Sep-05
Whether you have a successful retail or wholesale business and want to extend your brand or are starting from scratch, the Web can turn your small food business into a national or global operation,...
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Article Published On 30-Aug-05
Whether you need help starting, growing, or fine-tuning your online business, choosing the right business partner can mean the difference between success and failure.
