More articles by "Michelle Megna - Page 8"

The ABCs of Split Testing
Conducting split testing helps you boost online sales by taking the guesswork out of what works and what doesn't.
eBiz News: Capitalize on Next-Generation Search
Personalized search proves popular, Adobe and eBay partner up, Hostopia announces upgrades and online jewelry sales outshine other categories.
Getting Your Product in the Spotlight
Nothing pays off more in terms of branding than being mentioned in the media. So, get ready for your close-up as we show you how to get your eBiz into showbiz.
Yahoo Site Solution Looks to Keep Site Design Simple
Yahoo today launched a free, basic do-it-yourself storefront builder for Web hosting subscibers as well as a payment wizard for Site Builder.
E-Coupons 101: Offering Digital Discounts
Cash in on the bargain bounty by boosting buying rates and nurturing customer loyalty with online coupons. We show you how with our top 10 tips.
eBay Watch: Top Sellers, Free Store Offer, Alternative Auctions
Get the low-down on Freebase, a Google Base competitor, learn about the alternative auctions site PlunderHere and find out what the hot items are for this week. Plus, eBay offers free store trial.
eBiz News: eBay Strategies, Blogging for Dollars
Get tips for boosting eBay sales, find out which sites are taking on MySpace, and learn how to turn blogs into bucks.
ProStores 8.0 Debuts
The upgrade of eBay's ProStores includes a new design hub and easier template tweaking.
NetSuite Launches B2B Storefront Services
If you're in the B2B market, NetSuite offers features just for you, including advanced inventory, invoicing and quantity-pricing tools.
eBiz News: AuctionAds, a New Way to Search and Marketing Tools
This week, a new auction affiliate program, a 'discovery' search engine and e-mail marketing upgrades make headlines. Plus, the Chamber of E-Commerce launches initiative to get businesses online.
2007 Trends: Consolidation, Customer-Centric Promotions
Analysts predict the big market-movers for e-commerce this year, with mergers, specialized search and customer-driven marketing leading the way.
MySpace Marketing: All the Cool Businesses Are Doing It
A MySpace marketing maven provides all the insider tips you need to capitalize on the popular social-networking community.
In the News: Security and Social Commerce
ScanAlert issues a report on Web shop security and buySafe offers free upgrades while Big Blue and Bazaarvoice announce a joint venture.
Find Your Niche for Fun and Profits
Sophisticated search-engine technology and savvy marketing, coupled with a more mature online shopping base, is proving that when it comes to small businesses making money on the Web, the more spe...
Tap the Power of Suggestion to Bump Sales
Like the e-commerce world in general, product-recommendation services are now more sophisticated. Companies specializing in this area say the improved technology is paving the way to increased sales.
NetSuite Bids on Auction Integration
NetSuite streamlines eBay into offerings, Vendio launches a new widget site and debuts an affordable customer-survey service.
Mobile Commerce: Tapping the Untethered Market
Going wireless isn't for every online business, but for those who do want to go mobile, it's easier than you think.
Bust or Boon? Calculating Blog ROI
This week reports of phenomenal double-digit sales growth leveling off may be giving online business owners the jitters, but at least you can figure out if your blog is boosting the bottom line.
Three New Analytics Services Debut
A trio of new services to help you decipher your site data, a study that shows you can take customers away from the big-box stores and a survey that, gasp, says guys are going ga-ga over Valentine...
eBay-PayPal Still Rules
Recent research shows that PayPal is still king compared to Google Checkout, dominating in market share, satisfaction and brand awareness. However, no one is counting out the search giant yet.
The Fall and Rise of Wagglepop
The eBay alternative is back in business and offering sellers an affordable option replete with stand-out features.
Capitalize on Customer Reviews
Research shows that customer reviews should become standard for any successful e-tail site and that digital coupons are gaining traction in the marketplace.
Trend Setter: Social Commerce
After toasting to double-digit growth in 2006, savvy e-tailers are starting to capitalize on the impact of social computing in the New Year.
Shopping Cart Considerations
We outline five topics for you to check out before buying a shopping cart solution.
Protecting Your Brand
Those doctored logos you see online are funny...unless it's yours. A new digital brand management service helps you protect your eBiz image.

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