Conducting split testing helps you boost online sales by taking the guesswork out of what works and what doesn't.
More articles by "Michelle Megna - Page 8"
Personalized search TheFind.com proves popular, Adobe and eBay partner up, Hostopia announces upgrades and online jewelry sales outshine other categories.
Nothing pays off more in terms of branding than being mentioned in the media. So, get ready for your close-up as we show you how to get your eBiz into showbiz.
Yahoo today launched a free, basic do-it-yourself storefront builder for Web hosting subscibers as well as a payment wizard for Site Builder.
Cash in on the bargain bounty by boosting buying rates and nurturing customer loyalty with online coupons. We show you how with our top 10 tips.
Get the low-down on Freebase, a Google Base competitor, learn about the alternative auctions site PlunderHere and find out what the hot items are for this week. Plus, eBay offers free store trial.
Get tips for boosting eBay sales, find out which sites are taking on MySpace, and learn how to turn blogs into bucks.
The upgrade of eBay's ProStores includes a new design hub and easier template tweaking.
If you're in the B2B market, NetSuite offers features just for you, including advanced inventory, invoicing and quantity-pricing tools.
This week, a new auction affiliate program, a 'discovery' search engine and e-mail marketing upgrades make headlines. Plus, the Chamber of E-Commerce launches initiative to get businesses online.
Analysts predict the big market-movers for e-commerce this year, with mergers, specialized search and customer-driven marketing leading the way.
A MySpace marketing maven provides all the insider tips you need to capitalize on the popular social-networking community.
ScanAlert issues a report on Web shop security and buySafe offers free upgrades while Big Blue and Bazaarvoice announce a joint venture.
Sophisticated search-engine technology and savvy marketing, coupled with a more mature online shopping base, is proving that when it comes to small businesses making money on the Web, the more spe...
Like the e-commerce world in general, product-recommendation services are now more sophisticated. Companies specializing in this area say the improved technology is paving the way to increased sales.
NetSuite streamlines eBay into offerings, Vendio launches a new widget site and justASKthem.com debuts an affordable customer-survey service.
Going wireless isn't for every online business, but for those who do want to go mobile, it's easier than you think.
This week reports of phenomenal double-digit sales growth leveling off may be giving online business owners the jitters, but at least you can figure out if your blog is boosting the bottom line.
A trio of new services to help you decipher your site data, a study that shows you can take customers away from the big-box stores and a survey that, gasp, says guys are going ga-ga over Valentine...
Recent research shows that PayPal is still king compared to Google Checkout, dominating in market share, satisfaction and brand awareness. However, no one is counting out the search giant yet.
The eBay alternative is back in business and offering sellers an affordable option replete with stand-out features.
Research shows that customer reviews should become standard for any successful e-tail site and that digital coupons are gaining traction in the marketplace.
After toasting to double-digit growth in 2006, savvy e-tailers are starting to capitalize on the impact of social computing in the New Year.
We outline five topics for you to check out before buying a shopping cart solution.
Those doctored logos you see online are funny...unless it's yours. A new digital brand management service helps you protect your eBiz image.
Mobility & Cloud are Changing the Face of Visual Communications On-Demand Webcast Thanks to mobility, visual communications tools are becoming increasingly pervasive, with high user-expectations. Cloud options...
Unshackling Online Meetings for Business Users More collaboration leads to better achievement of business goals. But getting there requires tools that business users can and want to use, without...
Designing a Defense for Mobile Apps To compete today, your business needs to have a mobile storefront on smart phones and tablets—and with this comes risk. Instead of accessing...
Your Data Under Siege: Defeating the Enemy of Complexity Complexity is to cybersecurity what kryptonite is to Superman. Even if you have adequate antivirus protection, are there still holes in your IT...