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You are in: ECommerce-Guide > Focus

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

PayPal Payments and More
What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

Marketing Tips: How to Get Your Web Site Noticed
[August 4, 2009] Andrew Lock shows entrepreneurs how to “get more done and have more fun,” as he talks about pets, how to promote your Web site, M&Ms and a whole lot more.

Site Building with Photoshop and Dreamweaver
[May 28, 2009] Helen Bradley, our Web-design diva, explains how to use Photoshop and Dreamweaver to develop a Web site.

E-Commerce Design: How to Set Up Web Site Navigation
[February 25, 2009] Our Web shop design doyenne Helen Bradley explains how you can ensure your site's navigation system gets shoppers to the right place every time.

How-To Guide: E-Commerce Marketing on Facebook
[February 10, 2009] As the social network phenom Facebook turns five, we show you the steps to take to create ads and fan pages for your e-commerce business.

E-Commerce Payment Processing Beyond PayPal
[January 29, 2009] We offer a checklist of considerations when selecting an online payment processing service and highlight features of plans beyond PayPal and Google Checkout.

Web Shop Design: Five Makeover Dos and Don'ts
[January 21, 2009] With the New Year underway, it's a perfect time to assess your e-commerce site, both in terms of design and function, and give your Web shop a marvelous makeover.

Free Shipping: Facts, Trade-offs and Alternatives
[January 12, 2009] Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.

Polls Close Tonight: Excellence in Technology Awards
[January 9, 2009] This is it. You have until midnight (EST) tonight to vote for the best in small business hardware, software and services.

Meet the Finalists: Excellence in Technology Awards
[December 24, 2008] Cast your ballot for the best that technology has to offer small businesses. The contenders fall into 20 categories and include more than 90 hardware and software products and services. The finalists are set. You decide the winners.

Save Our Sales: Preventing Abandoned Shopping Carts
[December 10, 2008] The e-tailing group's examples of how e-commerce sites successfully save sales by rescuing abandoned shopping carts.

Nineteen Online Marketing Tips for (Almost) Instant Success
[December 1, 2008] We highlight 19 tactics e-tailers can employ now for a high-rolling fourth-quarter. We cover natural search optimization, user-generated content, shopping site feeds and more.

E-Commerce Cyber Monday Marketing Care Package
[November 24, 2008] Get ready for Cyber Monday with our care package for e-commerce businesses that includes marketing tips, eBay specific strategies and resources for ensuring maximum site performance and optimal customer service.

Incorporating Site Optimization into Your Redesign
[November 12, 2008] Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.

Excellence in Technology Awards: Call for Nominations
[October 30, 2008] Looking to increase efficiency and cut costs? Technology can help, and so can you. We're looking for the best hardware, software and services for small businesses. Nominate the products that help your business thrive.

SEO Tips: Courting Google with Your Content
[October 28, 2008] Google reorganized its submission tools to make it easier for you to share your content. We provide an overview of the updates that will benefit e-tailers.

If You Can't Beat Amazon, Maybe You Should Join It
[October 9, 2008] Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales.

Web Analytics Primer: Five Metrics Demystified
[September 26, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.

Automated Licensing, Rights Management for Digital Artists
[September 16, 2008] If you sell digital content — artwork, photos, music, video — and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.

Forget Me Not: Gift-Reminder.com Brings Buyers Back
[September 4, 2008] This shopping cart plug-in acts like a digital Post-it note to remind shoppers to return to your site when they're ready to buy.

Ad Network Primer: Tips for Targeted Campaigns
[August 15, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.

International E-Commerce: Going Global Just Got Easier
[August 4, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.

Glamour Shots: Inspiring Inventory with Free Image Editors
[July 21, 2008] Add pizazz to your product shots with the best five free photo editing programs on the 'Net.

eBay Alternatives: Fab Fifteen for Profits Off eBay
[July 8, 2008] Whether or not you're leaving eBay, it always makes good business sense to explore — and expand — into other online marketplaces. We give you 15 to check out.

Five Easy Steps to PCI Compliance for Small Online Businesses
[June 16, 2008] We outline what the small merchant must do to improve Web site security and become compliant with the new payment processing standards going into effect June 30.

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