In part one of this series, E-Commerce Guide spoke with Kelly Mooney about the research report she co-authored, "What Women Want." Mooney is a lead partner in Resource Interactive, which conducts extensive research into how online merchants can best reach female shoppers.
In this follow-up piece, we talk with Laura Evans, an executive director at Resource Interactive, about how these theories work in the real world. While the firm's research found ten key principals that are useful in engaging the female consumer, there are many ways to implement these theories & which Resource Interactive also does.
Read the rest of this popular article here.
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