Starting up your own business is never easy. For a bricks and mortar-type business, overhead costs can eat up all available cash. With the explosive popularity of shopping on the Internet since the late 90's, the barriers to starting one's own business have been lowered significantly. Now, one can set up a business in a matter of hours, with few costs, on eBay or on one of the hundreds of available ISPs.
Despite the Web's phenomenal growth, running a successful business online isn't as easy as many think. Price competitiveness is high. Competitors are numerous and marketing is an ever-morphing game that requires much of a business owner's time and efforts.
"Build it and they will come" is not a mantra for success online.
Seeing that most budding Web entrepreneurs face a difficult path to success, ECommerce-Guide decided to step in and do our part to help. After requesting submissions in April, we picked a struggling e-commerce site that needed help in a number of areas including design and marketing: 1OEL.com.
Read the entire e-critique here:
Part I - Meet the Patient
Part II - Our Experts Chime In
Part III - Where's Your Traffic Going?
Part IV - Extreme Makeover
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