Since TheFind.com launched, unique visits to the site have grown by 540 percent, from 141,625 visits in November to a run rate of 900,000 in March 2007, according to the company. Based on this run rate, it is predicting that TheFind.com will surpass 1 million monthly visitors during the month of April, just six months after the company launched. Additionally, TheFind.com is already experiencing more than 5 million page views per month, which the company says indicates that consumers are highly engaged with the site and integrating it into their everyday shopping routines. Fortunately, for Web shop owners, getting listed couldn't be easier. Just click on the "Add a Merchant" link at the bottom of the home page and fill in the information. Additional traffic highlights since launch include the following:
- The weekly average session duration on TheFind.com is more than six minutes, according to the Internet traffic research company Hitwise.
- Visitors to TheFind.com are highly engaged with the site, averaging five page views per session.
- Traffic has grown by 100 percent since the month of January; in March traffic to TheFind.com was 2.6 times that of December.
- The site is averaging a monthly traffic growth rate of 35 percent so far this year.
TheFind.com also announced new content distribution partnerships with the Glam Network, SheFinds.com, PopGadget.net, among others, and added sponsored CPC (cost-per-click) ads that are clearly marked and placed within its search results. Finally, the company introduced features such as "Find Similar Items," "Shop by Color," "Related Searches" and "Hot Searches" to enhance the personalized shopping experience.Adobe's Apollo in Orbit
In other news, Hostopia just rolled out the latest release of its EasyStoreMaker Pro, version 3.0, mirroring Yahoo Web Hosting's announcement Monday of Site Solution, aimed at making site setup easier for newbies. Enhancements in EasyStoreMaker Pro 3.0 include a wizard that takes a non-technical user through the steps of setting up an e-commerce store, complete with product display information, shipping options, tax and currency settings and more. Store design and setup is simplified with the inclusion of a library of pre-built storefront templates. Other features include a CSV import/export function to facilitate setup of large product SKU data files, a free bundled SSL certificate and a "product showcasing" feature that helps promote sales and/or featured products. EasyStoreMaker Pro version 3.0 is immediately available to all Hostopia wholesale customers who in turn can offer the updated application to their clients through Hostopia's hosting control panel interface, Website OS. Shine On You Crazy Diamond
Finally, new data from the diamond trade group IDEX Online Research states that jewelry sales in the U.S. reached $2.45 billion in 2006, up nearly 20 percent from 2005. This echoes stats from comScore that showed the growth of online jewelry sales out pacing all other retail categories for the 2006 holiday season as compared to the year before. Michelle Megna is managing editor of ECommerce-Guide.com.
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