If you're interested in search advertising as a way to get the word out about your small business ecommerce site, but you're concerned about the cost, American Express and Clickable have a new service designed specifically for small businesses. Small Business Computing has the report.
Many small businesses believe they don't have the budget or expertise to take advantage of search advertising, at least not from major players like Google's AdWords, Yahoo's Search Marketing, and Microsoft's adCenter.
Now, however, American Express (NYSE: AXP) OPEN and Clickable have partnered to create a search advertising engine specifically for small businesses, providing one-stop-shopping for those three major advertising engines and others, including Facebook Ads.
Read the complete search advertising services article