If you're an e-tailer whose products are selected based by color (clothing, cosmetics, and cars, for example), or color accuracy is critical to a customer's purchasing decision, then accurate representations of color on your site are of vital importance. If you don't want the headaches and expenses of dealing with countless returns, then make sure the color images you display on your site are as accurately colored as the products delivered to your customer's door. Ensuring that the color displayed on a monitor is accurate is no small feat. No two monitors display color alike and when you consider the different variations of Internet browsers and PC operating systems, you have an abundance of variables to account for.
VerifiTM Accurate Web Color system, from Kodak Polychrome Graphics, modifies color images to compensate for the differences in the way monitors display color, and serves color-accurate images specific to a user's display system.
How It Works
VerifiTM technology is a non-intrusive way to ensure end-users that the color they see displayed on their monitor is the accurate color of the image the e-commerce site intended to display. Online shoppers complete a two-minute color-characterization process that confirms how their monitor displays color. This is only required one time to support any e-commerce site enabled by the technology. The shoppers are then served unique images that compensate for the inherent bias in their computer's display system. Each time a user visits a site enabled by VerifiTM Accurate Web Color, the VerifiTM system takes into account the unique profile of the individual monitor, which is stored on a cookie in their computer, and dynamically modifies and serves a color-corrected image specific to that display system.
More accurate color could add to an e-business' top line by increasing sales and to the bottom line by decreasing returns. For more information on VerifiTM Accurate Web Color system, visit the site at www.verifi.net.
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