One of the best things about the Internet is that you can research anything thoroughly. One of the worst things about the Internet is that you can research anything exhaustively. If you are like most savvy e-business owners, you make decisions based on your careful investigation of the available options and a lot of your online customers probably operate in a similar fashion.
So, wouldn't it be nice to give up the decision-making reins once in a while? To sit back and click a few buttons and come up with the best recommendation? Both you and your online shoppers could make good use of a tool that presents the product that is best suited to customer needs, thereby eliminating costly returns and frequent calls to your sales department.
SelectSmart.com has compiled a vast library of "selectors" — methods for making decisions based on individual preferences. Based on the answers to a handful of multiple choice questions in a specific category, the selector generates a solution that best matches the user's responses. SelectSmart.com uses a numeric point system methodology whereby certain responses will earn points while others subtract points, resulting in the best possible recommendation for the respondent.
You can choose to link to any selector on the SelectSmart.com site or you can generate a customized decision-maker to reflect your own particular e-commerce business. The categories on SelectSmart's site are vast, enabling users to make important decisions regarding careers, food, health, religion, hobbies, education, fashion, science, dogs, sports, tools, and dozens of others. Also, users can elect to have their results e-mailed to them, allowing you to you gather rich marketing data, such as contact information and product preferences.
The Free Selector is devoid of programming and coding and can be generated immediately upon registration and creation. You can use this service to assist customers with decision-making or as an informational tool.
If you need a more complex selector or one with more features, you may want to purchase the SelectSmart.com Pro Selector. This fully customizable utility will enable customers to receive recommendations about your products and services and is available for a flat fee of $495.
Curt Anderson, founder and president of SelectSmart.com says of his service, "What we provide in e-commerce situations is a tool that will act as the virtual salesperson. Like a salesperson, our selectors can answer questions and make intelligent recommendations."
IE 7
Firefox 2.0
