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In Good Form
By Robyn Greenspan
November 5, 2001

It has become a best practice for all e-commerce sites to provide an e-mail address so visitors can ask questions or contact a company representative. However, a visible address invites unwanted e-mail and can quickly flood an inbox. Even the most careful customer service agent can accidentally delete an important e-mail that is hidden among a tidal wave of spam, neglecting customers in the process.

Forms provide an effective alternative method for customers to reach your company without having to use e-mail. Visiono.com is a free service that will provide the HTML code you need for a customized form on your site, eliminating the ability for spammers to add your e-mail address to endless lists.

The forms can be designed to accomplish any of your customer relationship management needs — feedback, surveys, orders, etc. — and the contacts are stored in an online message box that can hold an unlimited number of messages. By accessing the database through the control panel, you can check on the status of messages, compile pertinent customer information, and answer questions.

No software or installations are necessary to utilize the service; customized forms are created with the online wizard. Entering information into the form generator will yield the string of HTML code that gets added to your pages. Visiono will individually create more complex forms too, at no charge. The service offers advanced flexibility, with unlimited ability to edit and make changes to existing forms.

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