In Alexis Gutzman's latest installment in her "Publishing Your Own Newsletter" series, she discusses the importance of maintaining a "clean" e-mail list, essentially meaning that all addresses are valid and deliverable. Not an easy feat, especially since more than 250 million active Internet users are cruising the digital universe.
FreshAddress provides a business solution designed to eliminate dead e-mail contacts and improve the deliverable rate. Called the "Total Email Address Solution (TEAS)TM," the process helps to "bounce-proof" your e-mail, resulting in more eyeballs per mailing.
- FreshAddress Network is a continually updated opt-in knowledgebase of current and former e-mail addresses, enabling you to "recapture" lost customer contacts.
- FreshList Service identifies and provides correction for common e-mail address typos, incorrectly formatted e-mail addresses, top level domain errors, and non-working domain names.
- ECOA (Email Change of Address) ServiceTM allows you to periodically update your e-mail database before each mailing.
- Failsafe Address Recovery SystemTM keeps tabs on registered members, ensuring that they maintain an updated e-mail address on file.
E-mail marketers that utilize the Majordomo mailing list server can use a free FreshAddress plug-in to take advantage of all the TEAS features.
Of course, the forwarding concept works best if your e-mail recipient is registered with FreshAddress. By putting a link to FreshAddress on your site, you might be able to encourage a good portion of your customers to sign-up with the free, confidential e-mail address registry and forwarding service. FreshAddress will also provide a link for your e-mail message that directs the recipient to a co-branded registration page, making enrollment even easier.
FreshAddress's business solution is a pay-for-performance model. E-mail address corrections — those that have typos, incorrect formats, or other errors — incur a 35 cent per address fee. Contacts that are replaced with new and updated addresses are charged one dollar each. Nominal fees when you consider how much it actually cost for you to acquire the name and how much revenue you potentially lose when your customer base diminishes.
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