You are in: ECommerce-Guide > News > E-Commerce News

Rethinking the Datacenter Sponsored by HP Today's datacenters need to increase utilization, get control over power and cooling costs, and align with business objectives. Download this eBook to learn about the challenges facing the data center in a world where digital information is growing at a torrid pace and costs are being held in check. Learn more. »     Putting the Green into IT Sponsored by HP Electricity use in data centers is skyrocketing, sending energy bills through the roof, creating environmental concerns and generating negative publicity. "Going Green" means looking to technologies like virtualization, energy-efficient chips and racks, and implementing policies that extend beyond the data center. Learn more. »     Managing the Modern Network Sponsored by HP In a global economy where information crosses the globe in an instant, and where Web-based applications power business, it's more important than ever to ensure your network is safe from threats and optimized to deliver the data your business needs. »     Evaluating Software as a Service for Your Business Sponsored by Webroot Is Software as a Service just hype, or is something really going on here? See if your company can benefit as SaaS tries to change the face of the enterprise. »     Is Your Disaster Recovery Plan Good Enough? Sponsored by HP Preparing for a disaster is more often than not part of the storage planning process, and it is one of the most difficult tasks, since it includes local hardware and software, networking equipment, and a test plan. Learn how to get disaster recovery right. »   ECommerce-Guide Essentials eBiz FAQ Everything you need to know to start your own successful e-business. Selling on eBay How to make money in the online marketplace. PayPal Payments and More What's new in secure payments for your online store. Shopping Cart Software Solutions to close, process and track your online sales. Related Articles •Register.com Introduces New Templates, Forms for SMBs •Yahoo! Announces Free Business Web Sites •What Do Women Want Online? Ten Tips for E-tailers •Yahoo Small Business Resource Center Debuts •Expert Advice for Bricks-and-Mortar Stores Going Online

Intel eBook: Managing the Evolving Data Center

Yahoo! Search Marketing Kicks Off "Think Big" Contest
By Devin Comiskey
April 28, 2005

Yahoo's Search Marketing, formerly Overture Services, announced the launch of its "Think Big" contest today, which will award one small business with 10 million free ad impressions across the Yahoo! network.

Sir Richard Branson, world renowned entrepreneur and founder of Virgin Group, will serve as the official contest judge and will hand select the winning company based on its business plan and proven ability to "think big."

"Yahoo! created the 'Think Big' contest to offer a business owner a once-in-a-lifetime opportunity to take their business to the next level by leveraging the power of the Yahoo! network", said Todd Daum, vice president, Yahoo! Search Marketing. "We are honored to have Sir Richard Branson, one of the world's most successful businessmen, help us to select a winner that truly 'thinks big.'"

According to the U.S. Small Business Administration (SBA), there are currently 25 million small businesses in the United States, representing approximately 99.7 percent of all employers. Nearly half of those businesses have a presence online, says the Kelsey Group, and can benefit from Yahoo! Search Marketing's offerings.

The winning business owner will receive his or her own Yahoo! Search Marketing account team, which will help the winner create targeted online advertising campaigns that are customized specifically for their business. Drawing from its wide array of sponsored search, contextual ads and local listings products, coupled with Yahoo! graphical ads, Yahoo! Search Marketing will help the winning business market its products and services to millions of U.S. Internet users.

Yahoo! did not give an estimated value of the prize, but given the minimum PPC fee of $.10 per click through Yahoo! Search Marketing, the minimum value would be $1,000,000.

Yahoo! Search Marketing will accept contest entries between April 28 and May 20 online at http://thinkbig.yahoo.com. Rules for contest eligibility are also available at the contest website.

"I've succeeded in business with big ideas and big exposure. Virgin started out with only three people and grew to become a global company through unique advertising and marketing opportunities," said Sir Richard Branson. "Yahoo! Search Marketing's 'Think Big' Contest is a great opportunity for one business to be launched into the big time!"

Sir Richard Branson founded Virgin in 1970 as a mail order record retailer, which led to the opening his first record shop in London. The Virgin Group has now expanded into international music Megastores, air travel (Virgin Atlantic Airways is the second largest British long haul international airline), mobile, financial, retail, music, Internet, drinks, rail, hotels and leisure, with nearly 200 companies in over 30 countries.

"Internet search advertising can help small businesses 'level the playing field' with much larger competitors. Plus, small business owner advertisers are, in many cases, surprisingly savvy and sophisticated about this type of online marketing, and are using it to drive growth," said Yahoo! spokesperson Ed Bryson.

Yahoo! will announce the Think Big contest winner and provide details about the award event in June.

Yahoo! Search Marketing, formerly Overture Services, changed its brand in the U.S. on April 18. More information: http://searchmarketing.yahoo.com.

Tools:

Add ecommerce-guide.com to your favorites Add ecommerce-guide.com to your browser search box IE 7 | Firefox 2.0 | Firefox 1.5.x Receive news via our XML/RSS feed