PowerReviews Inc. today is launching In-Line SEO, a new service that focuses SEO-generated traffic onto product pages, unifying all of an e-commerce business owner's SEO efforts for maximum results, according to the company.
According to a Jupiter Consumer Study, 54 percent of experienced online shoppers rely primarily on search engines when trying to find a product to purchase online. With PowerReviews' new In-Line SEO solution, organic search traffic is routed directly to the product page, where conversion is the highest and e-tailers have the most control.
The solution eliminates the interim landing pages used in most review solutions today, sending search traffic straight to the most complete and relevant content, the company says, and eliminating the drop-off in traffic that typically occurs between the landing page and the product page.
Additionally, In-Line SEO gives Web shop owners the opportunity to consolidate their SEO efforts in one place, no longer having to focus on the optimization of multiple pages. By displaying review content "in line" on a page, the new solution leverages the inherent page rank of a product page while integrating valuable long tail keywords that drive highly targeted traffic, according to Robert Chea, COO of PowerReviews.
"We noticed a growing number of retailers are unifying their SEO efforts around the Product Page," says Chea. "Our patent-pending ASP technology uniquely enables us to provide the In-Line SEO solution, fitting perfectly into this strategy."
"We are delighted PowerReviews has delivered a solution that allows us to consolidate our SEO efforts onto our product pages," says Jimmy Healey, Product Manager of OnlineShoes.com. "Our product pages are increasingly becoming the entry point for organic search traffic, and as a result we have spent significant time optimizing this initial experience for our users. In-Line SEO drives 100 percent of the SEO traffic directly to the product page, where we are best equipped to convert them, and this is a huge win for us."
Social Commerce: Sellit ShopBot Meets CaféPress
CafePress and Sellit today announced a partnership to enable CafePress shop owners to create a Sellit ShopBOT, a store widget that can be embedded on popular social networks, such as MySpace and Facebook, on blogs, and placed on premium Web sites using the Sellit advertising network. That network increases shopkeepers' reach by serving up their storefronts as interactive, rich media advertisements, according to the companies.
"Sellit's distributed commerce platform lets marketplaces like CafePress provide their merchants with new tools to easily distribute and market their stores across the Web," says Josh Manley, president and co-founder of Sellit. "Combining our platform with CafePress provides an excellent opportunity to empower designers and entrepreneurs who upload and sell their designs on CafePress."
"CafePress has enabled shopkeepers of all sizes, from stay-at-home moms to experienced designers and entrepreneurs to create and sell a wide variety of high quality custom products," says Amy Maniatis, vice president of Marketing for CafePress. "Partnering with Sellit will allow us to offer our Shopkeeper community a great tool for social networking, marketing their own shops and reaching new audiences."
The ShopBOT, a free embeddable widget, is simple to create, infinitely replicable and can update inventory and product selections in real time. Sellit serves the spectrum of online merchants, from tech experts to those with little experience in social networking. The company also operates an ad network so online merchants can advertise their ShopBOT on premium Web properties for as little as $10 per month.
CafePress and Sellit have launched the Sellit ShopBOT and ad network in a broad beta test. Thousands of shopkeepers are now using Sellit distributed services to spread their stores across a variety of Web sites through social networking and via the ad network. Cafepress and Sellit plan to release the Sellit suite of services to the entire community of CafePress shopkeepers in first quarter 2009.
Michelle Megna is managing editor of ECommerce-Guide.com.
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