Product descriptions, marketing pitches and advertising all rely on the written word to captivate the interest of the visitor...and to compel them to read further and inspire them to make a purchase. If you want to grab your customers'' attention, or at the very least, make a good impression, then follow these pointers on how to make the most of the text on your site: - Check your spelling and grammar carefully. It is always good to have another set of eyes look it over before going live so you might want to employ the skills of a proofreader or copy editor.
- Use punctuation properly. One exclamation point conveys significance very clearly. No need to overdo it!
- All caps are good for emphasizing a particular word, but use the effect sparingly.
- Don''t make the type size too small that it''s hard to read and don''t make it too big that it scares people away. Try different sizes and get the opinions of others.
- Make sure to use contrasting color combinations. Red text on a pink background or reverse type on yellow will not work well.
If your spelling and grammar leave a lot to be desired or you use words and punctuation in an annoying fashion, visitors will cruise right by you and not take you seriously.
These articles will help you make the most of your words and text on your web site:
Overcoming the Most Common Mistakes: Writing Well for the Web
Timeless Typography
IE 7
Firefox 2.0
