Utilize the power of satisfied customers to entice your visitors. Adding testimonial quotes to your web site can inspire trust, traffic and sales from new visitors.
Testimonies accompanied by names and email addresses can help assuage the fears of those that are still suspicious of using the Internet for business and purchases. The words of your fulfilled consumers can be helpful in instilling confidence in those who haven't patronized your e-business yet.
A good time to ask a customer for a testimonial is during the follow-up process. Ask if they would be willing to write a couple of sentences about their shopping experience on your site. Most people are responsive, especially if their experience was favorable. Once the quote is added to your testimonial page, send the link to the customer who wrote it. They will probably pass the link on to friends and family so they can show off their contribution to the site. The increased traffic is likely to generate sales.
To learn more about the benefits of having your customers do the selling for you, read this article: Tapping into the Power of Testimonials
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