For many people who work in a connected environment, the Internet has replaced the morning newspaper. To keep up with that growing trend, update your site with fresh content every morning so it can be incorporated into a visitor''s daily routine. Offering relevant and timely information to your target audience helps to create a sense of community within your site and keeps visitors coming back on a daily basis. Since this site-related task is most effective when completed first thing in the morning, grab a cup of coffee and update! Here are some methods you can use to motivate a bookmark:
- News - set up a notification for when certain keywords appear in the news. For example, on AOL you can create News Profiles that automatically email you any articles that contain the words you''ve chosen.
- Featured Item of the Day - choose one of your products and put it in the spotlight. Emphasize the functions and offer a reduced price.
- Tip of the Day - use this opportunity to provide useful content that is related to your ecommerce site. If you sell tools, give some hints about do-it-yourself fixit jobs.
- Link of the Day - research some sites that complement your web store. Make sure you don''t link to a competitor!
- Joke/ Horoscope of the Day - most newspapers have this information and it is always updated daily.
How about "Quote of the Day" for a site that sells books or "Lure of the Day" for a fishing equipment web store? With a little imagination, you''re sure to find interesting tidbits of information that can be updated and shared with your visitors so they return day after day. For more information on how dynamic content can generate repeat traffic, read this article: The Source of Success...Content!
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