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ecommerce-guide news and trends

A Multi-Purpose Site
By Robyn Greenspan

November 17, 2000


Due to the unparalleled speed, the Internet is quickly replacing newspapers, radio and TV as a news content provider. Every day, millions of people are riveted to their computers, clicking the refresh button, watching various news stories develop. A current example of the focus on news immediacy is the United States Presidential election where the number of votes for each candidate changes frequently.

Integrating other content, such as news, to your ecommerce site can help drive traffic and increase stickiness. The more information that is available to visitors, the longer they will stay at your site and extended visits can translate into sales. Adding a customized News Harvester to your e-store allows you to continuously display the most current news headlines.

The automatically updated headlines can be chosen from any number of categories, such as Internet Business News, Ecommerce News, Internet Financial News and Stock Reports, International News and Technology News among others. The size, shape and color of the news box can be customized to reflect the image of your site and integrated seamlessly. Fresh content is generated continuously and visitors can read the news stories by clicking on the headline.

The simple application form is all that''s needed to get your own News Harvester for your ecommerce site. Once approved, the easy-to-install code will be emailed to you along with a user name and password.

Providing up-to-the-minute news content and information expands the purpose of your site and allows customers to keep an eye on current events while shopping.

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