Dash.com, which built the downloadable "Dashbar" product that offered pop up discounts to Web shoppers, has laid off its remaining 23 employees and a skeleton crew, including CEO Dan Kaufman is actively shopping the company's technology.
The company's backers included the Omnicom Group, AT&T Ventures, JP Morgan Investment Corporation.
At its peak, Dash.com employed upwards of 100 employees in the Alley but with the bulk of its revenues coming from struggling e-commerce plays, the company's thinning margins meant that a shutdown was inevitable, according to a spokesperson.
Dash.com's merchant partners included art.com, jcrew.com, barnesandnoble.com, and PC maker Dell.
Reprinted from atnewyork.com.
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