This acronym stands for "What you see is what you get" and it most often used to describe the correlation between how information is displayed on a screen and how it prints. A full definition can be found here.
However, these seven letters can be very helpful when designing your product description pages and the accompanying images. Pictures of your merchandise should be highly detailed and present the most accurate representations of your products. The time and effort invested in creating the most accurate images will pay off with increased customer satisfaction, a reduction in returns and fewer e-mail/call center inquiries.
With just a standard digital camera you can shoot photos for your Web site that project a professional image. If space allows, create a mini studio and photograph each item against a neutral colored backdrop. The idea is to emphasize the product and avoid distraction from the background.
If a product's size is germane, include both the U.S. and metric measurements alongside the item's description. For some merchandise, it may be advantageous to depict scale by photographing the product next to a more familiar item for size reference a toy car next to can of soda, etc.
Your perception of the painfully obvious could differ from your customers'. Pictures can easily be misinterpreted, giving false impressions. While you may think it is apparent that the doll you are selling for $14.99 doesn't actually come with the $49.99 dream house that it is pictured with, some of your customers may just view that as an extraordinary bargain.
Some final suggestions: As with all Web images, keep the size small so as not to hinder download times. Also, use a photo editor program to touch-up any flaws but don't manipulate images too much they must remain true to the product. For more information on digital photography for the Web, check out these resources:
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