What Black Friday and Cyber Monday Mean to Your Business
[November 9, 2009] We look at the facts and the stats to see if these two popular e-commerce dates in November are really profitable trends for small online retailers or just plain hype.
Will Google Friend Connect Upgrade Make You Money?
[November 5, 2009] The social networking site now lets Web site owners personalize content, use community-building tools and place targeted AdSense ads.
SocialTwist Offers Social Holiday Referral Rewards
[November 4, 2009] SocialTwist’s widget lets online retailers combine social media and quality word-of-mouth marketing with a rewards plan to further encourage shoppers to spread the word about your products.
Probe Causes Facebook to Revamp Privacy Policies
[October 30, 2009] A Canadian inquiry leads the social-networking company to clarify how it handles its customers’ personal information, and to seek their input before finalizing new guidelines.
eBay Watch: New Dispute Resolution Explained
[October 28, 2009] This week eBay clarifies its new dispute resolution process and rolls out its Unpaid Item Assistant. Plus, ProStores announces a holiday contest: three eBay sellers will win a $799 JumpStart package.
Solve Cart Abandonment Issues by Black Friday
[October 26, 2009] SeeWhy’s new ‘Live-in-Five’ program offers small and mid-sized merchants accelerated services to re-market and recapture customers who abandon carts just in time for the online selling season.
Google and Microsoft Land Search Deals With Twitter
[October 22, 2009] E-tailers who use Twitter to market their business could see a boost in SEO, now that both Google and Microsoft plan to catalog tweets in their search results.
EBay Tools: Off-eBay Options to Publish Listings
[October 21, 2009] We take a look at different eBay tools that can help sellers publish attractive and unique listings using off-eBay services.
TRUSTe Offers Privacy Services for Small Businesses
[October 19, 2009] TRUSTe offers a new service to help small online businesses get a professional privacy policy in place and secure Web sites to boost consumer confidence.
Selling Books Online? Know What Shoppers Want
[October 16, 2009] The word is out: Research shows that Internet bookworms buy more books when they can preview the text online. Make sure your site offers them.
Social Media Helps Track Counterfeit Products
[October 15, 2009] Social networking sites are a great source for intelligence in the fight against counterfeit items — especially when products first launch. The Kindle DX is a prime example.
EBay Adds Top-Rated Badges, Ups Buy-It-Now Conditions
[October 7, 2009] This week eBay rolls out the new Top-rated Seller program, retires some listing features, and also adjusts ‘Buy it Now’. Plus, Vendio helps sellers easily change policies across all live listings.
osCommerce Trademark War Leads to Uneasy Settlement
[October 6, 2009] The New osCommerce Project changes its name to osQuantum.com and agrees to surrender its trademark despite lack of signed legal agreement.
Facebook Expands Integration Options
[October 1, 2009] Facebook rolls out more tools to make it easier for Web site owners to integrate some of the social network’s capabilities into their own sites.
Customer Data Still Not Secure
[September 25, 2009] Seventy-one percent of large companies struggle to protect customer data, according to a recent study. Pay attention, because under PCI compliance regulations small e-tailers are just as liable for data loss as their big brothers.
eWay Unites E-mail and Social Marketing in Single Platform
[September 21, 2009] eWay’s Direct Connect 4.0 offers Web-based businesses a suite of integrated tools to manage multiple online marketing tasks from within a single platform.
The Rise of Social Media Marketing
[September 17, 2009] A study shows that e-tailers are aggressively integrating community and social media marketing as a more affordable means to promote products than traditional online marketing.
eBay Integrates Outright Bookkeeping Solution
[September 14, 2009] The newly integrated Outright application helps small and individual eBay sellers manage burdensome bookkeeping tasks that go hand-in-hand with managing a business.
eBay Search Upgrade to Impact Optional Listing Features
[September 9, 2009] EBay tests will leave some sellers with disabled—and soon to be retired—listing features. Also, GM reports success with eBay Motors, and PayPal introduces a new Student Account.
Buy Online — Pay In Person
[September 8, 2009] eBillme’s walk-in service gives people who don’t have credit cards, or are reluctant to use them online, an alternative e-commerce payment option.
PCI Security: Small E-tailers Face Large Fines if Hacked
[September 1, 2009] Tough PCI reglations go into effect on October 1, but off-site credit card processing can help ease the pain of compliance. Here's what you need to know.
JumpGauge Lets Consumers Interact with Labels
[August 24, 2009] Forget stationary, one-dimensional labels. JumpGauge technology lets you build brand loyalty and educate customers with interactive labels on your Web site.
