Want to freshen up your e-store without spending a lot of time or money?
There are some low-cost ways to give your Web site a new look and most
of the modifications can be made pretty quickly, and without a
completely new design spec.
- Colors are the first element that gets noticed on a site so a
simple change can liven the pages up. The alteration doesn't have to be
dramatic to be noticeable; modifying saturation, hue, or shading can
often be enough. Experiment with different colors and the elements you
want to change — background, text, links, navigation bars, etc.
- Add a new splash page — provide a new "welcome mat" for
visitors with some visually interesting images or important information.
- New photos for products — assess the images on your catalog
pages and replace outdated ones with new shots.
- Text — whether you choose a new font or move the text blocks
around, make sure that the site still reads well and information is
clear.
- Copy/content — add articles, resources or revamp product
descriptions. Update the "About Us" page, FAQs, or "How To" section.
- Create a "See What's New" area for any recently added products or
pages.
- Add a guestbook or message board — these sections can be high
maintenance since they frequently need moderation. Only set these
features up if you have the time to check entries on a regular basis.
- Polls are an easy and fun method for promoting interactivity with
customers, while also getting a clearer view of your audience.
Remember to test anything new that you do to your site, both technically
and aesthetically. The idea is to enhance an already well-developed
site, not to do a complete overhaul.
