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http://www.ecommerce-guide.com/news/news/article.php/1430021
By Robyn Greenspan July 19, 2002
Returned items pose a considerable expense and inconvenience to e-tailers, as well as potentially reducing customer satisfaction, so any extra measures to limit returns can prove invaluable. My Virtual ModelTM enables shoppers to create an online representative of their image, allowing them to "try on" clothing right on their computer screens. Via a simple questionnaire that asks about gender, height, weight, skin tone, shape, hair color, and other specifics, an online shopper can quickly build a virtual replica that models selected garments from your site. The customer gets to interactively evaluate how a particular item will fit the Virtual Model's body type and complement hair and skin coloring. A Fashion Advisor is available to recommend additional items based on the model's individual size, coloring and fashion goals. My Virtual Model is a licensed product, and compensation is directly related to e-commerce transaction. In other words, the company doesn't get paid unless their application helps to convert your browsers into buyers. However, you do have to pay a nominal fee for each garment that you want to technologically enable. Adding the Virtual Model feature to your e-tail store can help reduce the amount of items that are returned, while also cross-selling related merchandise. The customer's shopping experience is enhanced, improving loyalty and repeat business. Also, the technology is still novel enough to fascinate visitors and potentially inspire a viral marketing campaign. |
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Due to inconsistencies in size and color, selling and buying clothing online can be somewhat difficult. In fact, according to The Yankee Group, a research and strategic consulting firm, consumers who purchase women's clothing on the Web return almost 40 percent of the merchandise because color, fit and quality expectations are not met — more than double the return rate at brick-and-mortar stores.
