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Have Fun!
By Robyn Greenspan
June 22, 2001

Have FunEveryone needs a little rest and relaxation now and then, even your site visitors. Adding a gaming area could accomplish a number of objectives, all of them positively impacting traffic.

If your e-business specializes in any gaming-related merchandise, this forum is essential. And games are the perfect component for any other type of e-stores that don't take themselves so seriously. But even sites that cast a professional image can benefit from a gaming area. With a couple of clicks, your visitors can take a break with a few games of Yahtzee, thereby eliminating that glazed-over look that often occurs after reading too many tech specs or manuals.

Some other benefits of adding games to your e-commerce site:

  • You can ask visitors to register before they can play, giving them an opt-in opportunity for your newsletters.
  • The site will get bookmarked and visitors will be inspired to return frequently.
  • Multi-user interactive games build community and foster customer satisfaction.
  • Stickiness can breed sales.

Java Boutique has an extensive collection of Java Applet games that can be easily added to any Web site. As long as a visitor is running Java on their personal computer, any of these games can be played. Most of the applets are free while some require a nominal registration fee.

Choose the applets you want to install from the extensive library, download the file or source code and then add it to your HTML on your page. In minutes, you've created a virtual arcade for your visitors and customers to enjoy.