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www.ecommerce-guide.com/news/news/article.php/858581
By Robyn Greenspan August 1, 2001  Most e-business owners understand the importance of incorporating viral marketing into any promotional campaign. Using the online equivalent of "word-of-mouth" inspires traffic to grow exponentially when your visitors tell other Internet users about your site.
While many netrepreneurs sit back and rely on the kindness of their site visitors to spread their URL around, you can have the competitive edge with Referral Blast — a product that nudges your visitors to recommend your site to up to 10 of their friends and colleagues. Referral Blast has three distinct levels of service: at $19.99, the Lite version allows Web site visitors to send your URL to one person; the Pro at $99 per year, permits 10 recommendations at a time; and the $499 per year Custom service provides greater appearance control, logo branding, customized text messaging and referral duplication. All paid versions provide e-mail notification every time a visitor uses Referral Blast from your site, allowing for follow-up potential. Implementation is quick and easy — choose from any of the button designs, enter some site information and select the version that is most appropriate for your e-business. A button that encourages viral marketing combines some of the best elements of the Internet — convenience and the ability to spread information quickly. |
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