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www.ecommerce-guide.com/news/news/article.php/920211
By Robyn Greenspan November 8, 2001 Most e-tailers are familiar with the statistic from Boston Consulting Group that claims than more than 65 percent of Web shopping carts are abandoned. This startling figure is representative of two issues that need some work — preventing abandoned carts and converting abandoned carts. While there isn't any foolproof method for preventing abandonment, there are some basic fixes that could lower the filling and fleeing rate:
For the percentage of carts that will inevitably be surrendered before the final click, implement procedures designed to lure customers back to your site to finish their purchase:
A certain amount of abandonment is expected at e-commerce sites. Some visitors may be browsing or have circumstances that prevent them from purchasing at that particular time. However, the extra attention that you give to cultivating the relationship could eventually result in a loyal customer. |
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