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www.ecommerce-guide.com/news/news/article.php/3741516
By Michelle Megna April 17, 2008 Zipidee Do-Dah for E-Book Sellers Zipidee, a new player in the digital-media marketplace, announced last week that it has expanded its scope of digital products to include e-books. The announcement coincides with eBay's recent decision to halt fixed-price listings for digital goods, paving the way for eBook publishers, as well as sellers of digital video and audio files, to migrate their content to Zipidee. "From its inception, Zipidee has embodied an open marketplace where video and audio creators have complete freedom to sell their digital products, at whatever price they choose, and in any category they want. Now we're extending the same opportunity to eBook publishers," said Henry Wong, Zipidee CEO. "EBay's recent decision to de-list digital sellers from its auction and fixed-price listings has created a huge opportunity for us." Although eBay still allows digital sellers to list in its Classified Ads section, this option costs $9.95 per listing per month, making it an uneconomical alternative for people with numerous products to sell. In addition, Wong says digital products in eBay's Classified Ad listings will be buried deep in eBay's categorization structure, thus making the discovery of digital products less likely while shopping. "eBay's decision to list digital goods only in the obscure Classified Ads is akin to hiding a needle in a haystack. This will dramatically reduce the monetization of sellers' digital goods," said Wong. In contrast, the Zipidee marketplace offers sellers the freedom to list their digital goods in more than 100 categories, said Wong. Sellers may select the category they feel is most appropriate for their content, so that it is easily found by shoppers in the marketplace. Zipidee is waiving listing fees for a limited time, allowing content producers to access a broad audience for their goods without upfront costs. Zipidee provides digital content owners with a turnkey platform to create their online storefronts. The platform offers sellers marketing tools to promote their content, detailed reporting of all financial transactions and the flexibility to set their own prices. Michelle Megna is managing editor of ECommerce-Guide.com.
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