You are in the: Small Business Computing Channel

» ECommerce-Guide | Small Business Computing | Webopedia | WinPlanet

www.ecommerce-guide.com/news/news/article.php/415521

Back to Article

Choose Your Words Carefully By Robyn Greenspan July 14, 2000 Product descriptions, marketing pitches and advertising all rely on the written word to captivate the interest of the visitor...and to compel them to read further and inspire them to make a purchase. If you want to grab your customers'' attention, or at the very least, make a good impression, then follow these pointers on how to make the most of the text on your site: Check your spelling and grammar carefully. It is always good to have another set of eyes look it over before going live so you might want to employ the skills of a proofreader or copy editor. Use punctuation properly. One exclamation point conveys significance very clearly. No need to overdo it! All caps are good for emphasizing a particular word, but use the effect sparingly. Don''t make the type size too small that it''s hard to read and don''t make it too big that it scares people away. Try different sizes and get the opinions of others. Make sure to use contrasting color combinations. Red text on a pink background or reverse type on yellow will not work well. If your spelling and grammar leave a lot to be desired or you use words and punctuation in an annoying fashion, visitors will cruise right by you and not take you seriously. These articles will help you make the most of your words and text on your web site: Overcoming the Most Common Mistakes: Writing Well for the Web Timeless Typography

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers | Freelance Jobs

Solutions

Whitepapers and eBooks

Microsoft Articles: Visual Studio 2010 Adobe Article: Adobe Helps PHP Developers Create Rich Internet Applications Microsoft Whitepaper: How Windows Server 2008 R2 Helps Optimize IT and Save You Money Adobe Article: Java Developers Finding a Home at Adobe Flex IBM Articles: A Smarter Business Needs Smarter Technology Intel Xeon Processor Increases Server Efficiency and Capabilities Intel Tech Brief: Automated Energy Efficiency for the Intelligent Enterprise Oracle Whitepapers - Innovation for IT Leaders Avaya Article: Communication-Enabled Mashups--Empowering Both Business Owners and IT

Internet.com eBook: IT Manager's Guide to Social Networking Internet.com eBook: Get Ready for Windows 7 Microsoft Article: Expression Web 3--New Features for PHP Developers Whitepapers: Manage Your Business Infrastracture with IBM Whitepaper: Maximize Your Storage Investment with HP Internet.com eBook: Becoming a Better Project Manager Microsoft Article: Stress Free and Efficient Designer/Developer Collaboration MORE WHITEPAPERS, EBOOKS, AND ARTICLES

Webcasts

Webcast: Connecting PHP to Microsoft Technologies Video: Microsoft Partner Program Benefits Video: Windows Azure Debugging Tips SAP BusinessObjects Webcast: Unlock the Power of Reporting with Crystal Reports

IBM Webcast: Speed Business Innovation with Reduced Cost and Risk Video: Deploy Applications on Windows Azure MORE WEBCASTS, PODCASTS, AND VIDEOS

Downloads and eKits

Download: Microsoft Visual Studio 2010 Beta 2 Downloads & Free Trials: Microsoft's New Efficiency Resource Center Get the Windows 7 SDK

Free Trial: Red Gate SQL Backup Pro 6 Iron Speed Designer Application Generator MORE DOWNLOADS, EKITS, AND FREE TRIALS

Tutorials and Demos

Internet.com Hot List: Get the Inside Scoop on the Hottest IT and Developer Products All About Botnets

MORE TUTORIALS, DEMOS AND STEP-BY-STEP GUIDES