You are in the: Small Business Computing Channel

» ECommerce-Guide | Small Business Computing | Webopedia | WinPlanet

www.ecommerce-guide.com/news/news/article.php/416381

Back to Article

Directing Offline Traffic Online By Robyn Greenspan July 17, 2000 If you want your e-business to be successful, the promotion has to continue once you''re offline. Continued exposure to your URL will get you noticed and help build traffic. There are a number of ways to increase your chances of being seen through cross-promoting your business and web site: Display your URL prominently on all your printed material and packaging Utilize traditional media advertising, such as: Newspapers, Magazines, Radio and TV Commercials, Billboards, and Direct Mail Sponsor community events Exhibit/attend trade shows and seminars Develop promotional items and giveaways Your business may be a product of the emerging power of the Internet, but don''t forget the tried-and-true advertising techniques that worked prior to ecommerce. Whether you''ve built your business through clicks or bricks, many advertising strategies are applicable. Here are some related articles that will help you form your offline promotional campaign: Advertise Your Website Offline! Looking Offline for Online Promotions