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http://www.ecommerce-guide.com/news/news/article.php/428361
By Robyn Greenspan August 2, 2000 An easy way to lose customers is to make them feel as if their privacy is compromised and their personal information is used without permission. As an e-business owner, you should create a personal conduct and privacy policy for your site so that all visitors feel safe. If your site is dependent on children, then you''ll also have to comply with The Children''s Online Privacy Protection Act (see related article: Catering to Kids? Better Listen Up, and Listen Good) To help eradicate the problem of customer insecurity, PrivacyBot.com has developed an online standard for privacy and trust. In a matter of minutes, you can establish a privacy policy for your site that complies with laws and your personal principles. Customers can easily review site policy on information disclosure, as well as what data is collected and why it''s collected. When you register, you receive a PrivacyBot TrustMark to display on your site that lets customers know that you respect the information they have disclosed and you comply with any existing Internet privacy regulations. To meet PrivacyBot''s own eligibility standards and terms of service your site will be assessed and your existing privacy practices may need to be adjusted to maintain compliance. PrivacyBot provides a mediation service so that any online consumer complaints can be handled fairly and expeditiously without legal interaction. While mediation is voluntary and non-binding, it offers a viable alternative to settling disputes within a fixed timeframe. Your visitors trust you with valuable personal information. Using PrivacyBot.com shows customers that you respect their privacy and have made a commitment to a personal code of conduct. |
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