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A Good Name Is Not Hard to Find By Laura Rush August 11, 2000 One of the most valuable tools in your e-commerce arsenal is your Web address. If you''ve got a killer URL, hold on to it tightly. Every week, thousands of people have their valuable .com names repossessed because of failure to pay their domain registration fee. If InterNIC, the registration authority, doesn''t receive payment by a certain date, they repossess the domain name and it''s returned to the pool of available names. Once this happens, anyone can claim and register that URL - and the race is to the swiftest. One of the best places to go and find out what URLs have become available is UnclaimedDomains.com. Members of UnclaimedDomains.com have exclusive, insider access to newly expired names, giving them a jump on the competition for prime real estate. For $49 a year, members receive weekly updates that contain all the great domain names that became available the previous week. --Laura Rush