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http://www.ecommerce-guide.com/news/news/article.php/565381
By Robyn Greenspan January 19, 2001  Visitors are coming to your site for a reason. They have a need for your specific service or they wish to purchase products that you sell. There have been a variety of paths that led them to your door...search engines, advertising, word-of-mouth, etc. Whatever method they have taken to get to your URL, it is now your obligation to make sure they find what it is they are seeking from your inventory. Some customers take the time to look through categories, delve through menus and navigate through pages to find what they want. Others want to get in, find the item, make the purchase and get out. So, in order for any of your visitors to maximize their time at your site, it is important to provide them with a site specific search engine. This free inquiry tool from Bravenet brings a fully functioning search engine directly to your site. Customers can use keywords or phrases to spider through all your site''s pages to come up with corresponding results. The Bravenet-hosted, site specific search utility is completely customizable, including titles, graphics, descriptions, colors, text, keyword entries and URLs. Deploying the tool is as easy as using it - registering for Bravenet yields you the small piece of HTML code that gets pasted into your appropriate Web page. In a matter of moments, your visitors are searching your site with ease, speed and reliability. No professional e-commerce site would be complete without this small piece of interactive technology. However, performance success is heavily reliant on your site development and your users. Misspellings, partial matches and unclear results can limit the effectiveness of an on-site search engine. Continue to maintain an intuitive navigational design as a supplement to your e-store''s personal search engine. |
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