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Don't You Know Who I Am? By Robyn Greenspan March 26, 2001 There are many ways to get noticed but the best publicity is free publicity. So, polish up your smile and take some elocution lessons - if you want to get your name out there for free, you have to find innovative methods for promoting yourself and your company. Focus on the most accessible media and start making contacts with your local newspapers, news programs and industry trade publications. They are the mediums most likely to take an interest in who you are and what you're doing. Create a full campaign to get yourself noticed in a positive way by finding an angle that makes your e-biz story more interesting. For example, donate a percentage of your profits to a regional charity, take office space in an area that is being gentrified, or sponsor an event with a local, well-known brick-and-mortar business. Be creative when thinking about alliances you can make with other companies to generate some press. If your e-store sells gourmet pastries, institute a day of free cookies at the local coffee shop. If it's baby clothes that you sell online, pick a day to give gifts to all new mothers at the local hospital. The more "human interest" elements you can add to your story, the more likely you will get some recognition. Begin your promotion on a local or specialized level and your story could get picked up by national news wires or television syndicates if it is truly unique. Just a brief mention on your local morning news program can even generate lots of traffic and sales. Work on your correspondence skills and use the "Letters to the Editor" and "Opinions" columns of newspapers and publications to introduce your name to the public. Become knowledgeable enough about your industry so that you can respond to pertinent articles in trade publications. Be an active member of your local business community and stay involved in civic events. People who know you and like you on a personal level will be more likely to patronize your e-business. Related articles: How 'bout Some Free Publicity? Free Publicity: The Ultimate Traffic Boost Use Public Relations to Reveal Your Company's Human Side