Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.
Research Section Index
25 email marketing facts, industry predictions and best practice advice to help small business ecommerce site owners cash in on email marketing trends.
We showcase the highlights from 27 research reports to help you plan your mobile commerce strategy.
Article Published On 05-Aug-09
The latest version from the Web-analytics pioneering company uses a more visual interface to reveal valuable data.
Article Published On 15-May-09
ComScore says the future of online sales may depend on mobile commerce and social networking sites.
After years of steady increases in online advertising, analysts are adjusting their forecasts to show the first real decrease since the dot-com bust.
Merchandising results from the e-tailing group's 11th Annual Mystery Shopping Survey reveal that leading online store owners are optimizing features to involve their customers. We highlight which ...
Click Forensics today released industry pay-per-click fraud figures for the fourth quarter 2008.
Recent research from Hitwise shows that Internet shoppers this year are using online coupons more than comparison shopping engines.
Early report states that online shopping figures this holiday season are on par with last year's stats. So far.
A recent study supports what we all suspected: people shop online at work. We provide marketing tips for cashing in on the cubicle crowd.
One industry watcher predicts that the biggest online sales day of the year is almost here, so get ready. Plus, the most-wanted gifts on Google. Can you say, "sweater boots?"
While you'd expect that the Wii and Apple iPod Touch are hot products this year, some other in-demand items may surprise you. (Note to self: Stock up on KitchenAid mixers.) Plus, see what your com...
Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy.
Analyst cuts projections for online ad spending, but search marketers say their segment is holding strong.
Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Specialty hosts know the technical ins-and-outs of e-commerce, but how do you know which one is the best fit for you? We provide an in-depth comparison to help you decide.
Click-fraud can increase revenues for search-engine companies, reducing their incentive to prevent it, according to a University of Southern California study.
Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social network...
Yahoo's recent search marketing changes and a PayPal study that says prices aren't always what sway shoppers.
Click fraud is still on the rise, jumping double-digits from last year, according to a recent study.
E-tailers beware: Your social networking marketing page could be under attack.
E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already.
With display and search leading the way, local online advertising spending will increase 82 percent in the next five years, according to a new study.
Getting Mobile Engagement Right: Measurement Tools & Best Practices Customers today are more connected, complex and demanding than ever before, and providing a consistent mobile experience across channels is a...
Brilliantly Simple Business Communications Complexity is NOT synonymous with "sophisticated" - that's a myth the suppliers of complexity want you to believe so they can sell you a service to...
SSL 101: A Guide to Fundamental Web Site Security As use of the Internet has grown, the Web has also become more popular with scammers, identity thieves, and other cybercriminals. Given the number...
Securing Business Information in the Cloud For security and IT pros concerned with protecting sensitive information across multiple endpoints and applications. Explore how cloud can enable...