Trends Section Index

Will the New iPad Be a Game-Changer for Online Retailers?
Industry experts agree that the new iPad will change how consumers shop -- potentially affecting your ecommerce business if you're not ready for an influx tablet-wielding shoppers by this holiday ...
Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile
The "I'm thinking about it" stage of optimizing for mobile customers has passed. It's now a must-do for even the smallest of online retailers.
VeriShow Gives Facebook Customer Service Chat Capability
The VeriShow platform is an affordable way for small business ecommerce site owners to provide live support to Facebook customers.
Social Media Marketing & Research Reports for SMBs
21 social media research reports, industry forecasts and expert guides to help small business ecommerce site owners to better understand the world of social commerce and marketing.
2011 Holiday Shopping Research and Trends
Highlights from 29 research reports, industry predictions and expert ecommerce guides to help you get ready for this year’s online holiday shopping season.
Mobile Commerce Research for Online Retailers
We showcase the highlights from 27 research reports to help you plan your mobile commerce strategy.
Mobile Commerce: iPad and Tablet Shoppers Buy More
Research shows a large increase in ecommerce website traffic from smartphones, but the conversion rate is much higher on iPads and tablets. Is your ecommerce website optimized to cash in on that t...
PayPal Handles PCI Compliance for SMB Ecommerce Merchants
PayPal updates Payflow Link to provide merchants with PCI peace of mind.
3 Consumer Shopping Trends Online Retailers Need to Know
From connecting with brands on Facebook to the importance of being found in Google, consumer research data helps merchants identify the best strategies for connecting with online shoppers.
5 Tips to Make Your Website Mobile Friendly
Eight out of 10 people shop online at least twice a week, but everyday more of them use their phone rather than their desktop. Here's how to capture mobile sales on the cheap.
Do You Need Mobile Commerce?
Is mobile commerce the next step for your small business ecommerce website? Join our panel of experts in a Twitter Chat and get answers to your mobile commerce questions.
Calculating ROI on Your Small Biz Ecommerce Website
Helen Bradley shows how to calculate the ROI on your small business ecommerce site and how you can use it to improve your profits.
Survey: Online Consumers Prefer 'Social' Sign-in
Consumers are much more likely to stay on an e-tailer's site if their social networking IDs let the site automatically recognize and log them in, according to a new survey from Janrain.
3 Ecommerce Trends to Watch in 2011
We define and discuss the technology behind three top ecommerce software and marketing trends for 2011: analytics, social media integration and ecommerce remarketing.
Black Friday Ecommerce Starts Strong as Cyber Monday Looms
Brisk sales over the Thanksgiving holiday continue strong start to the season, come amid strong interest in deals and sturdy site performances, various sources indicate.
Holiday Ecommerce Projected for 11% Jump
Online metrics firm comScore reports a strong start to holiday season for Internet retailers, raising its forecast for November and December as merchants push aggressive promotions.
Search Changes Drive the Way Results Are Counted
The latest changes in the major search engines are impacting how firms that analyze search behavior count what is or isn't a legit search.
Yahoo Search Ad Service Begins Migration to Microsoft
After some last-minute testing over the weekend, Microsoft and Yahoo plan to begin the migration of search ad serving from Yahoo's technology to Microsoft's adCenter.
Mobile Commerce: Coming to Ecommerce Sites Near You
Mobile devices are about to change the way everyone shops online. Is your ecommerce site ready for the revolution? Laurie McCabe explains what you need to know…and why.
Review: Stamps.com's Free Program for eBay Sellers
Stamps.com offers a free program for eBay sellers -- you just pay for printed postage and insurance. The software is easy to use and offers ample opportunity to automate many tasks for creating sh...
Online Advertisers Start Spending Again
A survey shows the big online advertisers are big spenders again. And this bodes well for small Web shops, too.
Google Invests in Mobile Search
Google's recent acquisition of Plink signals the company's growing interest in all things mobile. Is visual search a trend for ecommerce owners to watch?
Unified Communications Boost the Bottom Line
Tying all of your various channels of communication together makes running your small business ecommerce site -- from anywhere -- easier and more effective.
Google Moves to Further Tighten Buzz Privacy
The search leader's social networking service is again taking steps to lock down its activity.
Contests as Ecommerce Marketing Tools
From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running onlin...

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