Build a Better Web Site with CSS
[November 17, 2009] Helen Bradley explains how incorporating CSS your Web design simplifies making style changes down the road.
Market Your E-Biz: Build A Facebook Page
[November 16, 2009] Social marketing can help you get the word out about your e-commerce shop. Vangie Beal takes you through the process of setting up a Business Page on Facebook.
Defining eBay, Auction and Classified Ad Acronyms
[November 11, 2009] Using abbreviations on eBay and in classified ads let sellers say more about items without exceeding title length requirements. We explain what many of these abbreviations mean.
A Beginner’s Guide to Twitter Terms
[November 10, 2009] Ready to add Twitter to your marketing arsenal but don’t know your hashtag from your retweet? With this list of terms and definitions, you’ll be ready to extol your site’s virtues in 140 characters or less.
What Black Friday and Cyber Monday Mean to Your Business
[November 9, 2009] We look at the facts and the stats to see if these two popular e-commerce dates in November are really profitable trends for small online retailers or just plain hype.
Will Google Friend Connect Upgrade Make You Money?
[November 5, 2009] The social networking site now lets Web site owners personalize content, use community-building tools and place targeted AdSense ads.
TRUSTe Offers Privacy Services for Small Businesses
[October 19, 2009] TRUSTe offers a new service to help small online businesses get a professional privacy policy in place and secure Web sites to boost consumer confidence.
Basic SEO Tips for Ecommerce
[October 13, 2009] Adding SEO to your marketing strategy will help drive potential customers to your site. Jim Martin walks you through the basic steps of search engine optimization.
SEO Marketing Tips: Optimize E-mail Campaigns
[October 12, 2009] SEO is a great compliment to e-mail marketing. Wendy Lowe from Campaigner offers tips to help you optimize your e-mail marketing campaigns for search engines.
Free Twitter Tools to Tweak Your Tweets
[October 8, 2009] Tweeting your business? Make the most of your time and marketing efforts with these cool Twitter tools.
Facebook Expands Integration Options
[October 1, 2009] Facebook rolls out more tools to make it easier for Web site owners to integrate some of the social network’s capabilities into their own sites.
The Rise of Social Media Marketing
[September 17, 2009] A study shows that e-tailers are aggressively integrating community and social media marketing as a more affordable means to promote products than traditional online marketing.
JumpGauge Lets Consumers Interact with Labels
[August 24, 2009] Forget stationary, one-dimensional labels. JumpGauge technology lets you build brand loyalty and educate customers with interactive labels on your Web site.
Seller Tips: Hosting Live Video and Twitter Auctions
[August 20, 2009] Walt “AuctionWally” Kolenda talks about his creative selling platform mash-ups and offers tips for hosting your own live, online auctions.
Drive Search Engine Traffic with Video SEO
[July 27, 2009] An expert looks at the benefits of video SEO—plus tips to help businesses optimize video content for major search engines.
Marketing with Social Networking 101
[July 23, 2009] Helen Bradley explains how to start marketing your business with sites like Twitter and Facebook.
Yahoo Set to Debut Search Pad
[July 7, 2009] Search Pad, a service that lets you save, organize and share your searches, goes live tomorrow in a public beta test.
E-Coupon Trend Grows at Rapid Clip
[June 26, 2009] The online coupon category experiences huge growth as whole new demographic discovers digital coupons.
Tips for Selling Crafts Online
[June 24, 2009] This week we speak with James Dillehay, a nationally recognized expert on marketing arts and crafts, about how to successfully sell your crafts online.
