The New Baynote Collective Intelligence Platform

• Baynote e-mail Recommendations — displays targeted product or content recommendations directly within e-mails so that each e-mail is tailored to maximize click-through.

• Baynote Mobile Recommendations — allows business to automatically render the most appropriate article, video, Web link, or product to engage the mobile visitor through a real-time Web service.

• Baynote Social Search for Products — improves the conversion rate of on-site product search by applying a social layer that injects dynamic merchandizing and re-ranks results from existing e-commerce search engines such as Endeca, Mercado, Fast, ATG or open source and hosted solutions.

• Baynote Insights — a Web-based interface that enables Web shop owners to analyze, test and control the impact of the community across all digital channels. Built using AJAX techniques, it includes the following new features:
  • The Community Analytics interface enables businesses to visualize emergent visitor segments, like-minded visitor clubs, content and product gaps and a variety of other community-driven insights.
    
  • The Testing Console enables A/B/n or directed testing to measure the impact of Baynote on key business metrics such as incremental revenue, profit, page views, engagement time, click-throughs, support resolution rates, search success rates, registrations and more.
    
  • The Merchandizing and Editorial Console allows users to combine expert control with the inherent community wisdom distilled from visitor behavior to tailor the delivery of recommendations and search results.

"The long-tail market needs are becoming mainstream when making business decisions," said Jack Jia, CEO of Baynote. "With so many micro markets, business owners can't scale up, that's why we believe it's time to think of the collective intelligence concept — observe the entire crowd — not a sampling and let them tell you how to stock your shelves, so to speak, and run your business."

• Baynote Content Recommendations — allows businesses to dynamically display links to content, multimedia, or downloads that match the visitor's intent and are designed to increase engagement, generate leads and resolve support issues.

• Baynote Product Recommendations — enables e-commerce companies to dynamically display products for cross-sell and up-sell based on the implicit behavior of shoppers, resulting in increased conversion and higher average order value.

• Baynote Social Search for Content — improves the relevancy and effectiveness of on-site search by applying a social layer that re-ranks results from existing search engines such as Google, Autonomy, Fast, or open source and hosted search technologies.

To get started, e-tailers can configure the hosted Baynote on their sites with tags. More advanced users and developers can use the API to integrate Baynote with legacy applications, or mash-up Baynote services with other Web services and applications. Baynote's partners, including Bazaarvoice, CheetahMail, Google, Mercado, Omniture, Vignette and others will be able leverage the CIP to increase engagement across multiple channels and applications.